According to the findings of a recent study, only a minority of respondents in all of the surveyed countries said that they would not be open to purchasing secondhand fashion in 2021. Germany was the country with the highest share of respondents who didn't want to purchase pre-worn clothing, and the lowest share of consumers who had already purchased secondhand fashion. French consumers were the most familiar with secondhand clothing, with around two-thirds of respondents having purchased secondand.
Share of consumers open to purchasing secondhand fashion in selected countries in 2021
Characteristic
Have ever purchased secondhand
Open to purchasing secondhand
Not open to purchasing secondhand
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The Business of Fashion. (April 30, 2022). Share of consumers open to purchasing secondhand fashion in selected countries in 2021 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1310404/consumers-open-to-secondhand-fashion/
The Business of Fashion. "Share of consumers open to purchasing secondhand fashion in selected countries in 2021." Chart. April 30, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1310404/consumers-open-to-secondhand-fashion/
The Business of Fashion. (2022). Share of consumers open to purchasing secondhand fashion in selected countries in 2021. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1310404/consumers-open-to-secondhand-fashion/
The Business of Fashion. "Share of Consumers Open to Purchasing Secondhand Fashion in Selected Countries in 2021." Statista, Statista Inc., 30 Apr 2022, https://www.statista.com/statistics/1310404/consumers-open-to-secondhand-fashion/
The Business of Fashion, Share of consumers open to purchasing secondhand fashion in selected countries in 2021 Statista, https://www.statista.com/statistics/1310404/consumers-open-to-secondhand-fashion/ (last visited September 01, 2024)
Share of consumers open to purchasing secondhand fashion in selected countries in 2021 [Graph], The Business of Fashion, April 30, 2022. [Online]. Available: https://www.statista.com/statistics/1310404/consumers-open-to-secondhand-fashion/