Monster brand profile in the UK 2022
When it comes to energy drink consumers, brand awareness of Monster is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Monster in the UK?
In total, 42% of UK energy drink consumers say they like Monster. However, in actuality, among the 92% of UK respondents who know Monster, 46% of people like the brand.
What is the usage share of Monster in the UK?
All in all, 44% of energy drink consumers in the UK use Monster. That means, of the 92% who know the brand, 48% use them.
How loyal are the consumers of Monster?
Around 35% of energy drink consumers in the UK say they are likely to use Monster again. Set in relation to the 44% usage share of the brand, this means that 80% of their consumers show loyalty to the brand.
What's the buzz around Monster in the UK?
In August 2022, about 28% of UK energy drink consumers had heard about Monster in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 30%, meaning at the time of the survey there's some buzz around Monster in the UK.
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