Energy drinks market worldwide - statistics & facts

Energy drinks contain caffeine, often in high concentrations, usually together with the substances taurine, inositol, and glucuronolactone. The rising popularity of such beverages, the variety of offered products, and the growing consumer base are factors expected to boost the market. According to the Statista Consumer Market Outlook, the revenue of energy and sports drinks sold worldwide amounted to approximately 193 billion U.S. dollars in 2023 and is estimated to increase to just over 240 billion U.S. dollars by 2027. This corresponds to a per capita revenue of roughly 25 U.S. dollars in 2023, and 32 U.S. dollars in 2027.

How high are the sales in the leading markets?

Looking at the per capita sales volume in the energy drinks market worldwide in 2023, the United States was the leading market, followed by the United Kingdom, Japan, and Spain. Energy drinks are one of the top-selling beverages in the United States and have increased in popularity in recent years. In 2023, sales reached around 19 billion U.S. dollars. Comparatively looking at Japan's energy drinks market, the third largest market in the world in terms of per capita volume sales, energy and sports drinks sales stood at roughly six billion U.S. dollars. For the coming years, slight growth is forecasted for the Japanese market.

Big players: Red Bull and its competitor Monster Beverage

Red Bull is a functional drink containing caffeine, taurine, B-group vitamins, sucrose, glucose, and water. Besides the traditional Red Bull, the company offers "Red Bull Sugarfree", “Red Bull Total Zero”, and "Red Bull Red, Silver and Blue Edition". The drinks are mostly sold in 8.4 fluid ounce (250 ml) cans. In 2023, the company's global revenue amounted to about 10.6 billion euros. Over the last ten years, sales have increased steadily. It is particularly striking that the highest growth has been recorded from 2020 to 2023, since the beginning of the corona pandemic. By comparison, Monster Beverage's worldwide net sales for 2022 were nearly 6.3 billion USD. Monster Beverage is best known for the energy drink called Monster Energy; however, the company makes several other products under the Monster brand, including Espresso Monster, Monster Rehab, and Monster Dragon Tea, a tea-based energy drink. It is owned by the Coca-Cola Company.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by M. Ridder, Mar 15, 2024

Key insights

Revenue of energy and sports drinks worldwide
159bn USD
Revenue growth of energy and sports drinks worldwide
16.8%
Average price per unit of energy and sports drinks worldwide
6.33 USD
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Editor’s Picks Current statistics on this topic

Revenue of Red Bull worldwide from 2011 to 2023 (in billion euros)

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Global revenue of Red Bull 2011-2023

Per-capita volume sales in the energy drinks market worldwide, by country in 2023 (in liters)

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Per capita energy drinks market volume worldwide 2023, by country

Monster Beverage's net sales worldwide from 2008 to 2022 (in billion U.S. dollars)*

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Global net sales of Monster Beverage 2008-2022

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Further reportsGet the best reports to understand your industry

Non-alcoholic beverages in the United States
Non-alcoholic beverages in the United States
Non-alcoholic beverages worldwide
Non-alcoholic beverages worldwide
Energy drinks market in the U.S.
Energy drinks market in the U.S.
Monster Beverage
Monster Beverage
Sports drinks
Sports drinks
Energy drinks in the United States (Statista Survey)
Energy drinks in the United States (Statista Survey)

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