South Korea: main accommodation booking sites used 2023

According to a survey conducted in South Korea in early 2023, around 36 percent of respondents stated that they had used the Korean travel platform Yanolja to book hotels or private accommodations when traveling. Other popular online booking brands included Yeogiottae and hotels.com, at 32 percent and 25 percent respectively.

Leading hotel and private vacation rentals booking sites in South Korea as of March 2023

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Number of respondents

12,151 respondents who booked hotels, vacation apartments or houses online in the past 12 months

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

Original question: "From which of these online providers have you booked an accommodation – hotel or private accommodation – in the past 12 months (website or app)?"

Multiple answers were allowed.

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