In 2012, Airbus conducted research into the resources that could be saved with the use of more efficient technology on board passenger aircraft. The leading aircraft manufacturer found that 1.5 billion U.S. dollars, 28 million tons in CO2 emissions, and nine million tons of fuel could be saved by technology optimization. The company’s research shows that 86 percent of global travelers felt that aircraft innovations that enabled less fuel consumption and fewer carbon emissions were most appealing. The use of non-fossil fuels was also important to them. These are just some of the ways in which travelers are jumping on the green tourism bandwagon.
In April 2014, U.S. travelers stated that they turned lights and air conditioning off when not in their hotel room, participated in their hotel’s towel/linen reuse program, and used their hotel’s recycling facilities in order to travel green. The most appreciated eco-friendly hotel practice worldwide was the use of green cleaning products. That said, over 30 percent of global tourists were only willing to pay one to five U.S. dollars extra per night for an environmentally-friendly hotel.