In a 2023 survey across Europe, Portugal and Romania were the countries where the highest share of respondents (nearly 70 percent) said that they had bought an article of clothing in-store in the past 12 months. At the other end of the scale, only 39 percent of respondents in Switzerland said that they had done so.
Share of consumers who purchased clothing in-store in the previous 12 months in Europe in 2023, by country
Other statistics that may interest you Apparel shopping behavior in Europe
Overview
5
- Premium Statistic Revenue of the apparel market worldwide by country 2023
- Basic Statistic Leading clothing companies by market capitalization worldwide as of December 2023
- Premium Statistic Per-capita volume sales in the apparel market worldwide by country in 2023
- Premium Statistic European apparel market revenue by gender 2019-2029
- Premium Statistic Leading European apparel and accessories retailers 2021, based on global sales
Spending
7
- Premium Statistic Total consumer spending on clothing and footwear in Europe 2014-2029
- Basic Statistic Consumer spending on clothing in the European Union 2008-2021
- Premium Statistic European consumers who bought fashion from a lower-priced retailer 2023, by category
- Premium Statistic European consumers buying fewer fashion products to save money 2023, by category
- Premium Statistic European consumers who bought fashion from a lower-priced brand 2023, by category
- Premium Statistic European consumers who bought fashion from a store brand 2023, by category
- Premium Statistic European consumers with an intention to splurge on fashion 2023, by category
Shopping behavior
6
- Premium Statistic Average volume of apparel consumed per capita in Europe 2019 to 2029
- Premium Statistic Consumers who bought shoes in-store from 2022 to 2023 in Europe, by country
- Premium Statistic Consumers who bought clothing in-store from 2022 to 2023 in Europe, by country
- Premium Statistic Fashion sales revenue share in selected European countries 2023, by channel
- Premium Statistic How long consumers keep clothing items in selected European countries in 2023
- Premium Statistic Fashion items with highest online return rates in Europe 2022
Sustainability
8
- Premium Statistic Importance of sustainable fashion to consumers in selected European countries in 2023
- Premium Statistic Criteria consumers consider define sustainable fashion in European countries in 2023
- Premium Statistic Consumers' criteria for environmental protection in apparel manufacture Europe 2023
- Premium Statistic Consumers' sustainable apparel budget in select European countries in 2022
- Premium Statistic Consumers who think sustainable brands are more reputable in Europe in 2023
- Premium Statistic Consumers who purchased sustainable apparel in select European countries in 2022
- Premium Statistic Consumers buying less fashion to be sustainable in select European countries in 2023
- Premium Statistic Motivation for buying second-hand clothing in selected European countries in 2023
Further Content: You might find this interesting as well
Statista. (July 26, 2023). Share of consumers who purchased clothing in-store in the previous 12 months in Europe in 2023, by country [Graph]. In Statista. Retrieved December 10, 2024, from https://www.statista.com/forecasts/1418686/offline-apparel-purchases-europe-by-country
Statista. "Share of consumers who purchased clothing in-store in the previous 12 months in Europe in 2023, by country." Chart. July 26, 2023. Statista. Accessed December 10, 2024. https://www.statista.com/forecasts/1418686/offline-apparel-purchases-europe-by-country
Statista. (2023). Share of consumers who purchased clothing in-store in the previous 12 months in Europe in 2023, by country. Statista. Statista Inc.. Accessed: December 10, 2024. https://www.statista.com/forecasts/1418686/offline-apparel-purchases-europe-by-country
Statista. "Share of Consumers Who Purchased Clothing In-store in The Previous 12 Months in Europe in 2023, by Country." Statista, Statista Inc., 26 Jul 2023, https://www.statista.com/forecasts/1418686/offline-apparel-purchases-europe-by-country
Statista, Share of consumers who purchased clothing in-store in the previous 12 months in Europe in 2023, by country Statista, https://www.statista.com/forecasts/1418686/offline-apparel-purchases-europe-by-country (last visited December 10, 2024)
Share of consumers who purchased clothing in-store in the previous 12 months in Europe in 2023, by country [Graph], Statista, July 26, 2023. [Online]. Available: https://www.statista.com/forecasts/1418686/offline-apparel-purchases-europe-by-country