Nike - Statistics & Facts
Nike, Inc. is the world's largest supplier and manufacturer of athletic shoes, apparel and other sports equipment. The company employed about 74,400 people worldwide in 2017, and their global revenue generated more than 34 billion U.S. dollars. The North American region of Nike generated the largest portion of the company's revenue that year; over 15 billion U.S. dollars, with the Oregon based company's athletic footwear segment generated approximately 9.7 billion U.S. dollars of that.
Nike attributes a lot of its success to the brands worldwide marketing campaign which uses sponsorship agreements with celebrity athletes, professional sports teams and college athletic teams to use their products and in return promote their technology and design. In 2016, Nike spent about 1.47 billion U.S. dollars on advertising in the United States alone. As a result, Nike will continue to be one of the most popular brands amongst men and women when it comes to athletic apparel worldwide.
Nike - Important statistics
- 1. Market Overview
+Brand value of the leading 10 apparel brands worldwide 2017- +Value of the leading global apparel brands 2017
- +Leading sports apparel brands in Canada 2015, by dollar share
- +Football apparel and equipment global sales share by company 2015
- +Retail sales of the global sportswear and outdoor apparel market 2012-2021
- 2. Key Figures
- +Nike's revenue worldwide 2005-2017
- +Nike's net income worldwide 2005-2017
- +Nike's revenue worldwide 2009-2017, by region
- Nike's North American revenue 2009-2017, by segment
- +Nike's revenue in Western Europe 2009-2017, by segment
- +Nike's revenue in Greater China 2009-2017, by segment
- +Nike's revenue in Japan 2009-2017, by segment
- +Nike's revenue in emerging markets 2009-2017, by segment
- +Nike's DTC revenue worldwide 2009-2017
- +Nike: ad spend in the U.S. 2009-2016
- +Nike's ad spend 2014-2017
- 3. Athletic Footwear
- +Athletic footwear global market share by company 2015
- +Nike's footwear sectors net revenue 2009-2017, by region
- +Forecast of Nike's global market share in athletic footwear 2011-2023
- Footwear segment revenue of Nike, Adidas & Puma 2010-2016
- +American customer satisfaction index: athletic shoe companies 1997-2016
- 4. Stores and Employees
- 5. Consumer Behavior
- +Favorite sports apparel brand amongst runners in the U.S. 2016
- +Favorite sports apparel brands of consumers in the U.S. 2016, by gender
- +Leading athletic apparel brands amongst upper-income U.S. teens 2016
- +Leading athletic apparel brands amongst average-income U.S. teens 2016
- +Affluent Americans: share who owned Nike brand apparel, accessories 2011-2014
- +Top 10 footwear brands amongst average-income U.S. teens 2016
- +Top 10 watch brands amongst upper-income U.S. teens 2016
- +Favorite sports apparel brands of consumers in the U.S. 2016
- +Sports shoe brands that consumers in the U.S. like 2016
- +Sports equipment and gear brands that consumers in the U.S. like 2016
- +Point of purchase for consumer sports apparel in the U.S. 2016
- +Point of purchase for consumer sports shoes in the U.S. 2016
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