Nike - Statistics & Facts

Nike, Inc., which is an American multinational corporation, is the world's largest supplier and manufacturer of athletic shoes and apparel, as well as a major supplier of sports equipment. Some of the other big players within the industry are adidas, Puma, and Under Armour. Nike, Inc. is the owner of a number of brands, including Nike, Converse, and Jordan, and the company is headquartered in Beaverton, Oregon, United States.

A short introduction to Nike

The company that named itself after the Greek goddess of victory is famous for its instantly recognizable 'Swoosh' logo, as well as its "Just Do It" slogan. Nike markets several products under its own brand, including, but not limited to Nike Pro, Nike+, Nike Blazers, Nike Dunk, as well as Air Max, Air Jordan, Phantom, and so on. Globally, Nike sponsors many high-profile athletes, such as Cristiano Ronaldo, Rory McIlroy, LeBron James, and Rafael Nadal, as well as sports teams like Barcelona, RB Leipzig, and Paris Saint-Germain.

Just Do It

Nike is the most valuable apparel brand, boasting a brand value of over 30 billion U.S. dollars. In other words, Nike is not just the world’s leading sports clothing brand, it is also the single most valuable apparel brand on the planet overall. The company also has a very strong financial record, generating over 50 billion U.S. dollars in revenue during its latest financial year. There are three main business segments from which Nike generates its sales, namely, footwear, apparel, and equipment. The largest segment, footwear, led the way in terms of sales revenue, bringing in approximately 33 billion U.S. dollars in the fiscal year ended May 2023.

As of that month, Nike, Inc. employed nearly 84,000 people worldwide, many of which were specifically located in North America. The North American continent also generated the largest portion of the company's revenue, with more than 21 billion U.S. dollars in fiscal 2023. Although sales in non-U.S. markets have grown over the years, Nike’s core market remains the United States, as more than 40 percent of the company’s global revenue was made in this country alone.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by D. Tighe, Aug 31, 2023

Key insights

Nike’s net income worldwide
5.07bn USD
Nike's U.S. revenue
22bn USD
Sneaker owners who are aware of the Nike brand in the U.S.
96%
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Editor’s Picks Current statistics on this topic

Nike's revenue worldwide from the fiscal years of 2005 to 2023 (in million U.S. dollars)

Apparel & Shoes

Nike's global revenue 2005-2023

Sales of the biggest athletic apparel, accessories and footwear companies worldwide in 2022 (in million U.S. dollars)

Sportswear

Global sales of the top performance apparel, accessories, and footwear companies 2022

Revenue from footwear segment of Nike, adidas and Puma from 2010 to 2022 (in billion U.S. dollars)

Sports & Fitness

Footwear segment revenue of Nike, adidas & Puma 2010-2022

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