Nike attributes a lot of its success to the brands worldwide marketing campaign which uses sponsorship agreements with celebrity athletes, professional sports teams and college athletic teams to use their products and in return promote their technology and design. In 2016, Nike spent about 1.47 billion U.S. dollars on advertising in the United States alone. As a result, Nike will continue to be one of the most popular brands amongst men and women when it comes to athletic apparel worldwide.
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