Nike - Statistics & Facts

Nike, Inc. is the world's largest supplier and manufacturer of athletic shoes, apparel and other sports equipment. The company employed about 74,400 people worldwide in 2017, and their global revenue generated more than 34 billion U.S. dollars. The North American region of Nike generated the largest portion of the company's revenue that year; over 15 billion U.S. dollars, with the Oregon based company's athletic footwear segment generated approximately 9.7 billion U.S. dollars of that.

Nike attributes a lot of its success to the brands worldwide marketing campaign which uses sponsorship agreements with celebrity athletes, professional sports teams and college athletic teams to use their products and in return promote their technology and design. In 2016, Nike spent about 1.47 billion U.S. dollars on advertising in the United States alone. As a result, Nike will continue to be one of the most popular brands amongst men and women when it comes to athletic apparel worldwide.

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Value of the apparel and footwear market in the U.S.

358.88bn USD

Nike’s revenue worldwide

36.4bn USD
Market Overview
Value of the apparel and footwear market in the U.S. 358.88bn USD Brand value of Nike worldwide in 2018 28.03bn USD Brand value of Adidas worldwide in 2018 14.3bn USD

Sports Brands in the U.S. 2016

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Key Figures
Nike’s revenue worldwide 36.4bn USD Nike’s net income worldwide 1.93bn USD Nike’s footwear revenue in North America 9.32bn USD Nike's footwear revenue in Greater China 3.5bn USD Nike's footwear revenue in Western Europe 4.07bn USD Nike's footwear revenue in Central and Eastern Europe 927m USD Nike's footwear revenue in Japan 666m USD Nike's footwear revenue in Asia Pacific & Latin America 3.58bn USD Number of Nike’s employees worldwide 73,100 Total number of Nike retail stores worldwide 1,182 Nike's ad spend in the U.S. 1.46bn USD
Athletic Footwear and Apparel Market
Sports apparel wholesale sales in the United States in 2015 36.15bn USD Branded athletic apparel wholesale sales in the United States in 2017 16.88bn USD Nike's global market share in athletic footwear in 2020 30.51% Second most familiar sports apparel brand in the United States Nike

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The whole topic in one document

Nike
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • From $365
View dossier
Market Overview
Value of the apparel and footwear market in the U.S. 358.88bn USD Brand value of Nike worldwide in 2018 28.03bn USD Brand value of Adidas worldwide in 2018 14.3bn USD

Sports Brands in the U.S. 2016

Statista Consumer Survey - Survey Data Table
  • All top statistics from our quantitative consumer & expert surveys
  • All study results are available to download in XLS(X) format
  • From $300 per volume of tables
Go to report

Footwear Report 2018 - Athletic Footwear

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Key Figures
Nike’s revenue worldwide 36.4bn USD Nike’s net income worldwide 1.93bn USD Nike’s footwear revenue in North America 9.32bn USD Nike's footwear revenue in Greater China 3.5bn USD Nike's footwear revenue in Western Europe 4.07bn USD Nike's footwear revenue in Central and Eastern Europe 927m USD Nike's footwear revenue in Japan 666m USD Nike's footwear revenue in Asia Pacific & Latin America 3.58bn USD Number of Nike’s employees worldwide 73,100 Total number of Nike retail stores worldwide 1,182 Nike's ad spend in the U.S. 1.46bn USD
Athletic Footwear and Apparel Market
Sports apparel wholesale sales in the United States in 2015 36.15bn USD Branded athletic apparel wholesale sales in the United States in 2017 16.88bn USD Nike's global market share in athletic footwear in 2020 30.51% Second most familiar sports apparel brand in the United States Nike

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