Nike - Statistics & Facts

Nike, Inc. is the world's largest supplier and manufacturer of athletic shoes, apparel and other sports equipment. The company employed about 74,400 people worldwide in 2017, and their global revenue generated more than 34 billion U.S. dollars. The North American region of Nike generated the largest portion of the company's revenue that year; over 15 billion U.S. dollars, with the Oregon based company's athletic footwear segment generated approximately 9.7 billion U.S. dollars of that.


Nike attributes a lot of its success to the brands worldwide marketing campaign which uses sponsorship agreements with celebrity athletes, professional sports teams and college athletic teams to use their products and in return promote their technology and design. In 2016, Nike spent about 1.47 billion U.S. dollars on advertising in the United States alone. As a result, Nike will continue to be one of the most popular brands amongst men and women when it comes to athletic apparel worldwide.

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