A short introduction to Nike

The company that named itself after the Greek goddess of victory is famous for its instantly recognizable 'Swoosh' logo, as well as its "Just Do It" slogan. Nike markets many products under its own brand, including, but not limited to Nike Golf, Nike Pro, Nike+, Nike Blazers, Nike Dunk, as well as Air Max, Foamposite, Air Jordan, and so on. Globally, Nike sponsors many high-profile athletes, such as Cristiano Ronaldo, Rory McIlroy, LeBron James, and Rafael Nadal, as well as sports teams like Barcelona, Leipzig, and Paris Saint-Germain.

Just Do It

Nike is the most valuable apparel brand, boasting a brand value of over 30 billion U.S. dollars. In other words, Nike is not just the world’s leading sports clothing brand, it is also the single most valuable apparel brand on the planet overall. The company also has a very strong financial record, generating over 44 billion U.S. dollars in revenue during its latest financial year. There are three main business segments from which Nike generates its sales, namely, footwear, apparel, and equipment. The largest segment, footwear, led the way in terms of sales revenue, bringing in approximately 28 billion U.S. dollars in the fiscal year of 2021.

In the past five years, Nike, Inc. employed over 70,000 people worldwide, many of which were specifically located in North America. The North American region also generated the largest portion of the company's revenue, with more than 17 billion U.S. dollars in 2021. Nike’s core market is the United States, as approximately 40 percent of the company’s global revenue was made in this country alone that year.

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