There are many leading brands which hold value in the UK market, companies such as Primark, Next, New Look and online shops such as ASOS. The majority of online clothing purchases will be made via a laptop device, and since 2011 consumers have continued to purchase on the internet, with 54 percent purchasing clothing through this medium in 2016. However, UK consumers are still interested in physical shops, with 66.3 percent of consumers choosing this option.
The apparel manufacturing market is holding steady within the United Kingdom , showing an increase in the number of enterprises over the last 5 years. This increase in enterprises is reflected in export values of clothing and accessories, with a steady increase year after year in both EU dispatches and non-EU exports. The market is also showing signs of growth in niche areas such as plus size clothing and outdoor sporting goods.