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Industry revenue of »retail sale via mail order houses or via internet« in Bulgaria 2011-2023

The revenues generated via mail orders or internet sales in Bulgaria are growing at a robust pace, fuelled by factors such as a rapidly increasing internet user penetration rate, rising number of smartphone users, robust delivery logistics and a rise in cross-border e-commerce. The segment was valued at 89 million U.S. dollars in 2011 and is projected to grow over three-fold by 2023. Clothing and sports goods, followed by household goods such as toys and furniture are amongst the most popular type of goods and services purchased by individuals over the internet. Moreover, general online retailers such as Amazon are the preferred choice for making purchases, as per the findings of survey conducted by TNS Infratest. In terms of cross border purchasing, Germany, followed by Russia and Italy are the preferred destinations, according to

Majority of the users prefer to pay via cash on delivery. However, with various indigenous firms such as Phyre launching their own platforms, e-wallets have soared in popularity and 25 percent of all e-commerce purchases are expected be paid through these channels in the medium term.

Industry revenue of »retail sale via mail order houses or via internet« in Bulgaria from 2011 to 2023

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Supplementary notes

* Estimate - This also applies for past years as data provided by statistical institutions often is not available for more recent years.

Currency conversion factor: (EUR -> USD) = 1.186

The industry classification is based on the NACE Rev.2 - system in Bulgaria. The industry “retail sale via mail order houses or via internet“ has the code “G4791“.

Details on the methodology can be found here.

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