E-commerce in the United Kingdom (UK) - Statistics & Facts

The United Kingdom had the third largest e-commerce market in the world in 2016. The most recent UK governmental figures placed the value of UK e-commerce sales at 586 billion British pounds in 2017. Estimates put the value of online retail sales in the United Kingdom at 67.38 billion euros in the same year. Meanwhile, B2B e-commerce sales via a website amounted to 133.6 billion British pounds in 2017. E-commerce accounted for a 16.5 percent share of total business turnover in the United Kingdom in 2017. By 2021, roughly 93 percent of UK internet users are expected to do online shopping, the , highest online shopping penetration rate in Europe.

Despite the online retail market maturing, growth rates have slowed down in the last decade. Forecasts for the upcoming years also indicate that while continuing to grow, online will not impress any more than it already has. The blending of online and brick-and-mortal businesses is one of the reasons behind this. Hybrid models that combine both online and physical commerce such as click-and-collect, for instance, increasingly play a key role in the e-commerce and online retail landscape in the UK. In 2018, the estimated turnover of click-and-collect orders was 6.9 billion euros in the UK, and is expected to exceed well over the 10 billion threshold by 2023.

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E-commerce in the United Kingdom (UK)

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Online buyers

Shopping and delivery

Online shops and sellers

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