Online retail in the UKRetail sector, where the UK leads the way in Europe, was responsible for around eight percent of e-commerce sales across all industries. In the retail sector alone, online sales constituted 19.4 percent of all retail in 2019, and is forecast to reach higher levels in the next years due likely to the impact of the coronavirus pandemic. In 2020, internet retail sales had grown by only 46.1 percent, the fastest rate recorded in the past decade. Online retailing had particular weight in textile and clothing stores, with the most recent governmental figures showing over one-fourth of retail sales coming from online.
The online shopping landscape of the UK is getting more enriched with more and more consumers choosing to make purchases online. In 2020, as high as 87 percent of UK households made online purchases within the preceding 12 months, making this the highest online purchase penetration rate in the country in the past 11 years. Clothing and sports goods were especially popular purchases made online.