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E-commerce in the United Kingdom (UK) - Statistics & Facts

The United Kingdom (UK) has the most advanced e-commerce market in Europe. According to the most recent figures from the Office of National Statistics (UK), the country’s e-commerce revenue in 2019 amounted to 693 billion GBP, a sharp increase on the year prior. On sectoral basis, wholesale and manufacturing were the two biggest industry sectors that generated the highest e-commerce sales in the same year.

Online retail in the UK

Retail sector, where the UK leads the way in Europe, was responsible for around eight percent of e-commerce sales across all industries. In the retail sector alone, online sales constituted 19.4 percent of all retail in 2019, and is forecast to reach higher levels in the next years due likely to the impact of the coronavirus pandemic. In 2020, internet retail sales had grown by only 46.1 percent, the fastest rate recorded in the past decade. Online retailing had particular weight in textile and clothing stores, with the most recent governmental figures showing over one-fourth of retail sales coming from online.
The online shopping landscape of the UK is getting more enriched with more and more consumers choosing to make purchases online. In 2020, as high as 87 percent of UK households made online purchases within the preceding 12 months, making this the highest online purchase penetration rate in the country in the past 11 years. Clothing and sports goods were especially popular purchases made online.

Shopping habits

More detailed analyses of online shopping behavior of consumers reveal that what drives shoppers to online retail channels is a mix of various motivations. A survey conducted in 2020 found out that prices and choices were the biggest two factors. Another study on the payment patterns of online shoppers revealed that while conventional methods such as credit cards or debit cards still held a higher share, shoppers also accommodated online payment systems such as PayPal, or even digital wallets such as Google, Apple, and Amazon. Furthermore, up to one-third of UK consumers preferred to shop online and postpone the actual payment. Buy Now Pay Later options were more popular for purchases of casual wear and beauty products.

Key figures

The most important key figures provide you with a compact summary of the topic of "E-commerce in the United Kingdom (UK)" and take you straight to the corresponding statistics.

Online retail

Mobile commerce

Multichannel retail

Online shoppers

Interesting statistics

In the following 5 chapters, you will quickly find the 35 most important statistics relating to "E-commerce in the United Kingdom (UK)".

E-commerce in the United Kingdom (UK)

Dossier on the topic

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E-commerce in the United Kingdom (UK) - Statistics & Facts

The United Kingdom (UK) has the most advanced e-commerce market in Europe. According to the most recent figures from the Office of National Statistics (UK), the country’s e-commerce revenue in 2019 amounted to 693 billion GBP, a sharp increase on the year prior. On sectoral basis, wholesale and manufacturing were the two biggest industry sectors that generated the highest e-commerce sales in the same year.

Online retail in the UK

Retail sector, where the UK leads the way in Europe, was responsible for around eight percent of e-commerce sales across all industries. In the retail sector alone, online sales constituted 19.4 percent of all retail in 2019, and is forecast to reach higher levels in the next years due likely to the impact of the coronavirus pandemic. In 2020, internet retail sales had grown by only 46.1 percent, the fastest rate recorded in the past decade. Online retailing had particular weight in textile and clothing stores, with the most recent governmental figures showing over one-fourth of retail sales coming from online.
The online shopping landscape of the UK is getting more enriched with more and more consumers choosing to make purchases online. In 2020, as high as 87 percent of UK households made online purchases within the preceding 12 months, making this the highest online purchase penetration rate in the country in the past 11 years. Clothing and sports goods were especially popular purchases made online.

Shopping habits

More detailed analyses of online shopping behavior of consumers reveal that what drives shoppers to online retail channels is a mix of various motivations. A survey conducted in 2020 found out that prices and choices were the biggest two factors. Another study on the payment patterns of online shoppers revealed that while conventional methods such as credit cards or debit cards still held a higher share, shoppers also accommodated online payment systems such as PayPal, or even digital wallets such as Google, Apple, and Amazon. Furthermore, up to one-third of UK consumers preferred to shop online and postpone the actual payment. Buy Now Pay Later options were more popular for purchases of casual wear and beauty products.

Interesting statistics

In the following 5 chapters, you will quickly find the 35 most important statistics relating to "E-commerce in the United Kingdom (UK)".

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