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The United Kingdom had the third largest e-commerce market in the world in 2015. The most recent UK governmental figures placed the value of UK e-commerce sales at 533 billion British pounds in the same year. Estimates put the value of online retail sales in the United Kingdom at 60 billion euros in 2016. Meanwhile, B2B e-commerce sales via a website amounted to roughly 96.5 billion British pounds in 2015. E-commerce accounted for a 19 percent share of total business turnover in the United Kingdom in 2015. As of 2015, roughly 80 percent of UK internet users did online shopping, the highest online shopping penetration rate in Europe.
Despite the online retail market maturing, growth rates have slowed down in the last eight years. In 2015, online retail in the UK grew by 12.6 percent. Mobile e-commerce is a key growth sector. The mobile share of online sales in the UK grew from 0.4 at the beginning of 2010 to 50 percent in the first quarter of 2016. The m-commerce user numbers grew steadily for three years since mid 2013. Click-and-collect, or reserve-and-collect, also plays a key role in the UK online retail market, with 23 percent of online retail sales falling in this category during the third quarter of 2015.
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Countries with the largest B2C e-commerce markets in 2015 and 2016 (in billion U.S. dollars)
E-commerce sales in the United Kingdom (UK) from 2008 to 2015 (in billion GBP)
E-commerce share of total business turnover in the United Kingdom (UK) from 2008 to 2015
E-commerce sales distributed by industry sector in the United Kingdom (UK) from 2012 to 2015 (in billion GBP)
E-commerce sales in the United Kingdom (UK) from 2008 to 2015, by technology (in billion GBP)
Retail e-commerce sales as share of retail trade in selected countries from 2014 to 2017
Value of online retail sales in the United Kingdom (UK) from 2012 to 2017 (in billion GBP)
Value of internet retail sales monthly in the United Kingdom (UK) from January 2013 to June 2017 (in million GBP)
Online share of retail sales in the United Kingdom (UK) from 2011 to 2018
Share of total retail sales made online in the United Kingdom (UK) in June 2017, by sector
Share of online retail sales completed via mobile device in the United Kingdom (UK) from 1st quarter 2010 to 1st quarter 2016
Growth in internet retail sales value in the United Kingdom (UK) in June 2017, by sector
Leading UK e-retailers ranked by worldwide e-retail sales in 2013 and 2015 (in million U.S. dollars)
Commerce websites ranked by visitors in the United Kingdom (UK) in March 2016 (in 1,000 visitors)
B2B and B2C e-commerce sales over a website in the United Kingdom (UK) from 2012 to 2016 (in billion GBP)
Share of individuals who made purchases online in Great Britain from 2008 to 2017
Distribution of individuals who purchase goods and services online in the United Kingdom (UK) as of March 2015, by frequency
Number of m-commerce users in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million users)
What was your biggest reason for using Click & Collect services?*
Value of online retail spending in the United Kingdom (UK) from 2013 to 2015, by device (in billion GBP)
Number of m-commerce users in the United Kingdom (UK) from Q3 2013 to Q2 2016, by amount spent (in million users)
Average value of online shopping orders in the United Kingdom in March 2015, by device type (in GBP)
Share of companies using a mobile channel for sales in Great Britain in the first half of 2015, by sector
Leading online retailers ranked by unique digital audience in the United Kingdom (UK) as of April 2016 (in millions)
Share of multi-channel retailers with mobile optimized websites in the United Kingdom (UK) from 2012 to 2015
Visitor bounce rates of retail websites in the United Kingdom (UK) in March 2015, by device type
B2C e-commerce sales growth in the United Kingdom 2014-2017
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Forecast number of digital shoppers in the United Kingdom (UK) 2014-2017
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Forecast retail e-commerce sales in the UK 2015-2018
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Mobile retail commerce sales as share of retail e-commerce sales in the UK 2011-2018
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E-commerce sales in the United Kingdom (UK) 2008-2015, by technology
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