United States: retail e-commerce sales 2017-2024

*Forecast
The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope:
- Sale of physical goods via a digital channel to a private end user (B2C)
- Purchases via desktop computer (including notebooks) and purchases via mobile devices (e.g. smartphones)
Out-of-scope:
- Digital media (e.g. music downloads, eBooks)
- Digitally distributed services (e.g. plane tickets)
- B2B markets (e.g. Alibaba)
- Resale of used goods (reCommerce)
Sales between private persons (e.g. Craigslist)