E-commerce in the European Union – statistics & facts
Key insights
- E-commerce revenue in Europe
- 731.7bn USD

Detailed statistics
E-commerce revenue in Europe 2017-2025
- EU country with biggest number of online shoppers
- Germany

Detailed statistics
Number of online shoppers in selected European countries 2021
- European country with highest online spending per capita
- Denmark

Detailed statistics
E-commerce spending per capita in Europe 2021, by country
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
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Overview
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- Premium Statistic E-commerce revenue in Europe 2017-2025
- Premium Statistic Market size of B2C e-commerce in Europe 2021, by country
- Premium Statistic E-commerce as share of total GDP in Europe 2021, by country
- Premium Statistic Online commerce revenue share of companies in Europe 2021, by country
- Premium Statistic E-commerce spending per capita in Europe 2021, by country
- Premium Statistic Number of online shoppers in selected European countries 2021
- Premium Statistic E-commerce penetration rate in select European countries 2017-2025
Overview
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E-commerce revenue in Europe 2017-2025
E-commerce revenue in Europe 2017-2025
Retail e-commerce revenue in Europe from 2017 to 2025 (in billion U.S. dollars)
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Market size of B2C e-commerce in Europe 2021, by country
Market size of B2C e-commerce in Europe 2021, by country
Online shopping market size in 25 countries in Europe in 2021
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E-commerce as share of total GDP in Europe 2021, by country
E-commerce as share of total GDP in Europe 2021, by country
E-commerce spending as percentage of total GDP in Western and Central Europe as of 2021, by country
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Online commerce revenue share of companies in Europe 2021, by country
Online commerce revenue share of companies in Europe 2021, by country
E-commerce revenue share of companies in Europe in 2021, by country
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E-commerce spending per capita in Europe 2021, by country
E-commerce spending per capita in Europe 2021, by country
Estimated average per capita spending for online shopping in selected European countries in 2021, by country (in euros)
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Number of online shoppers in selected European countries 2021
Number of online shoppers in selected European countries 2021
Number of online shoppers in selected European countries in 2021 (in millions)
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E-commerce penetration rate in select European countries 2017-2025
E-commerce penetration rate in select European countries 2017-2025
E-commerce penetration rates in select European countries from 2017 to 2025
Germany and Austria
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- Premium Statistic E-commerce revenue in Germany 1999-2022
- Premium Statistic Online retail revenue from selected product groups in Germany 2019-2022
- Premium Statistic Online retail users in Germany 2017-2025
- Premium Statistic E-commerce revenue in Austria 2017-2025
- Premium Statistic Share of online shoppers in Austria 2003-2021
- Premium Statistic Leading product categories purchased online in Austria 2022
Germany and Austria
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E-commerce revenue in Germany 1999-2022
E-commerce revenue in Germany 1999-2022
B2C-e-commerce revenue in Germany from 1999 to 2022 (in billion euros)
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Online retail revenue from selected product groups in Germany 2019-2022
Online retail revenue from selected product groups in Germany 2019-2022
Product groups ranked by online retail revenue in Germany from 2019 to 2022 (in million euros)
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Online retail users in Germany 2017-2025
Online retail users in Germany 2017-2025
Number of e-commerce users in Germany from 2017 to 2025 (in millions)
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E-commerce revenue in Austria 2017-2025
E-commerce revenue in Austria 2017-2025
Retail e-commerce revenue in Austria from 2017 to 2025 (in billion U.S. dollars)
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Share of online shoppers in Austria 2003-2021
Share of online shoppers in Austria 2003-2021
Online shopping penetration rate in Austria from 2003 to 2021
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Leading product categories purchased online in Austria 2022
Leading product categories purchased online in Austria 2022
Share of consumers purchasing online in Austria in 3rd quarter 2022, by product category
France and Italy
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- Premium Statistic E-commerce sales revenue in France 2005-2021
- Premium Statistic Online purchasing penetration in France 2003-2020
- Premium Statistic Product and service categories most purchased online in France 2022
- Premium Statistic E-commerce revenue in Italy 2009-2021
- Premium Statistic Online retail users in Italy 2017-2025
- Premium Statistic Share of firms active in e-commerce in Italy 2021, by industry
France and Italy
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E-commerce sales revenue in France 2005-2021
E-commerce sales revenue in France 2005-2021
E-commerce sales revenue in France from 2005 to 2021 (in billion euros)
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Online purchasing penetration in France 2003-2020
Online purchasing penetration in France 2003-2020
Share of the population and internet users purchasing online in France from 2003 to 2020
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Product and service categories most purchased online in France 2022
Product and service categories most purchased online in France 2022
Product and service categories most purchased online in France as of January 2022
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E-commerce revenue in Italy 2009-2021
E-commerce revenue in Italy 2009-2021
E-commerce revenue in Italy from 2009 to 2021 (in billion euros)
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Online retail users in Italy 2017-2025
Online retail users in Italy 2017-2025
Number of e-commerce users in Italy from 2017 to 2025 (in millions)
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Share of firms active in e-commerce in Italy 2021, by industry
Share of firms active in e-commerce in Italy 2021, by industry
Share of enterprises active in e-commerce in Italy in 2021, by industry
Netherlands and Belgium
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- Premium Statistic Market size of e-commerce in the Netherlands 2005-2022
- Premium Statistic E-commerce penetration in the Netherlands 2022-2027, by product category
- Premium Statistic Number of online stores in the Netherlands 2014-2022, by branch
- Premium Statistic Market size of e-commerce in Belgium 2015-2021
- Basic Statistic E-commerce user penetration in Belgium 2010-2021
- Premium Statistic Share of enterprises receiving online orders in Belgium 2022, by industry
Netherlands and Belgium
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Market size of e-commerce in the Netherlands 2005-2022
Market size of e-commerce in the Netherlands 2005-2022
Total revenue of e-commerce sales in the Netherlands from 2005 to H1 2022 (in billion euros)
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E-commerce penetration in the Netherlands 2022-2027, by product category
E-commerce penetration in the Netherlands 2022-2027, by product category
E-commerce share of retail spending in the Netherlands in 2022 and spending intention for 2027, by product category
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Number of online stores in the Netherlands 2014-2022, by branch
Number of online stores in the Netherlands 2014-2022, by branch
Number of online stores and mail order companies in the Netherlands from 2014 to 2022, by branch
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Market size of e-commerce in Belgium 2015-2021
Market size of e-commerce in Belgium 2015-2021
Total revenue of e-commerce sales in Belgium from 2015 to 2021 (in billion euros)
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Basic Statistic
E-commerce user penetration in Belgium 2010-2021
E-commerce user penetration in Belgium 2010-2021
Share of the population buying goods and services online in Belgium from 2010 to 2021
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Share of enterprises receiving online orders in Belgium 2022, by industry
Share of enterprises receiving online orders in Belgium 2022, by industry
Share of enterprises receiving orders via websites or apps in Belgium in 2022, by industry
Spain and Portugal
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- Premium Statistic Total retail e-commerce revenue in Spain 2017-2025
- Premium Statistic Online retail users in Spain 2017-2025
- Premium Statistic Leading products and services bought online in Spain 2021
- Basic Statistic E-commerce retail revenue in Portugal 2017-2025
- Premium Statistic Digital buyer penetration in Portugal 2017-2025
- Premium Statistic Portugal: top 10 online stores 2021, by e-commerce net sales
Spain and Portugal
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Total retail e-commerce revenue in Spain 2017-2025
Total retail e-commerce revenue in Spain 2017-2025
Retail e-commerce revenue in Spain from 2017 to 2025 (in billion U.S. dollars)
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Online retail users in Spain 2017-2025
Online retail users in Spain 2017-2025
Number of e-commerce users in Spain from 2017 to 2025 (in millions)
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Leading products and services bought online in Spain 2021
Leading products and services bought online in Spain 2021
Leading product and service categories purchased online in Spain in 2021
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Basic Statistic
E-commerce retail revenue in Portugal 2017-2025
E-commerce retail revenue in Portugal 2017-2025
Retail e-commerce revenue in Portugal from 2017 to 2025 (in billion U.S. dollars)
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Digital buyer penetration in Portugal 2017-2025
Digital buyer penetration in Portugal 2017-2025
Digital buyer penetration in Portugal from 2017 to 2025
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Portugal: top 10 online stores 2021, by e-commerce net sales
Portugal: top 10 online stores 2021, by e-commerce net sales
Top online stores in Portugal in 2021, by e-commerce net sales (in million U.S. dollars)
Nordic countries
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- Premium Statistic E-commerce revenue in the Nordic countries 2021
- Premium Statistic Share of individuals purchasing via the internet in the Nordic countries 2016-2021
- Basic Statistic Most commonly purchased products online in the Nordics 2021
- Premium Statistic E-commerce sales channel share in the Nordic countries 2019-2025, by device
Nordic countries
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E-commerce revenue in the Nordic countries 2021
E-commerce revenue in the Nordic countries 2021
Value of e-commerce revenue in the Nordic countries in 2021, by country (in billion euros)
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Share of individuals purchasing via the internet in the Nordic countries 2016-2021
Share of individuals purchasing via the internet in the Nordic countries 2016-2021
Share of individuals purchasing via the internet in selected Nordic countries from 2016 to 2021
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Basic Statistic
Most commonly purchased products online in the Nordics 2021
Most commonly purchased products online in the Nordics 2021
Most commonly purchased product categories online in the Nordics in 2021
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E-commerce sales channel share in the Nordic countries 2019-2025, by device
E-commerce sales channel share in the Nordic countries 2019-2025, by device
Share of e-commerce sales in the Nordic countries from 2019 to 2025, by device
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