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E-commerce industry in Europe - Statistics & Facts

Recent forecasts are positive that the European e-commerce market will continue its fast and dynamic climb with revenues reaching over half a trillion U.S. dollars in the next few years. This comes as no surprise as across the EU the share of e-commerce users is as high as 80 percent in the most mature e-commerce markets.

E-commerce penetration obviously reflects internet usage. In fact, the share of individuals using the internet to sell goods or services in the European Union increased positively over the years, and most recently, approximately a quarter of the individuals in the EU28 used the internet for C2C activities. In many major European countries e-commerce revenues in retail are increasingly accounting for larger proportions in total retail revenues. In this picture, the United Kingdom and Germany stand out as the two leading countries where e-commerce has the most weight in retail revenues.

The same positive trend can be seen in the southern European countries of Italy and Spain, in terms of individuals deciding to purchase online rather than offline. The number of e-commerce users in Italy is expected to exceed 40 million by 2024, while in Spain the number of e-commerce users will reach 35.4 million.

Although positive trends are shown in Italy, Spain and France, only Germany seems to keep up with the fast paced growth of the United Kingdom. In fact, the UK leads the e-commerce charts with the strongest growth and turnover. Forecasts report that the B2C e-commerce revenue in Great Britain will reach 112.6 billion U.S. dollars by 2024. Currently, nearly nine out of every ten people are estimated to make purchases online.

Interesting statistics

In the following 10 chapters, you will quickly find the {amountStatistics} most important statistics relating to "E-commerce in Europe".

E-commerce in Europe

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "E-commerce in Europe" and take you straight to the corresponding statistics.

E-commerce spending per capita

E-commerce users


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