Industry revenue of “travel agency activities“ in Germany 2011-2023

Germany, with the strongest economy in Europe and high consumer confidence, is one of the biggest travel markets in the EU. In fact according to a report by Phocuswright, a U.S. based travel market research company, travel gross bookings by German nationals reached 58.8 billion Euros in 2017, a 3% increase as compared to 2016. Moreover, according to a survey conducted by research company Ipsos, as many as 78%.

Despite such strong revenues and consumer interest, travel agencies are expected to grow only marginally from 4.3 billion U.S. dollars in 2018 to 4.5 billion U.S. dollars in 2023. This is primarily because of growth of the online travel segment, which is steadily eating into the revenues of the legacy players. Therefore it is no surprise that the number of travel agencies in Germany have actually fallen from 11,986 in 2006 to 11,116 in 2017. The leading online travel agencies in the country are booking.com with a share of 16.6% in 2018, followed by ab-in-den-Urlaub.de (14.6%), Expedia.de (11.6%) and Trivago.de (9.6%).

Industry revenue of “travel agency activities“ in Germany from 2011 to 2023

Revenue in million U.S. Dollars
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Sources

Supplementary notes

* Estimate - This also applies for past years as data provided by statistical institutions often is not available for more recent years.

Currency conversion factor: (EUR -> USD) = 1.186

The industry classification is based on the NACE Rev.2 - system in Germany. The industry “travel agency activities“ has the code “N7911“.

Details on the methodology can be found here.

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