Online Travel Booking penetration rate in Switzerland 2017 - 2023

This statistic presents the penetration rate in the Online Travel Booking market in Switzerland in 2017, and provides a forecast thereof until 2023. The penetration rate in the Online Travel Booking market in Switzerland is expected to increase to 28,3 percent in 2023. An overview of all Digital Markets can be found here.
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Online Travel Booking penetration rate in Switzerland from 2017 to 2023

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Supplementary notes

The online travel booking segment contains package holidays, hotel stays and private vacation rentals. The segment Online Travel Booking contains all travels booked online, independent of whether the travel is booked directly via a providers' website or through an online travel agency (OTA). The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. Users represent people who booked travels, independent of the number of travelers.
Not included are offline bookings, made in a travel agent’s office or by telephone. A prerequisite for this segment is an online checkout process.

*Regions only include countries listed in the Digital Market Outlook

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