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Distribution of online bookings for holiday trips in Italy 2019, by type of booking

In 2019, most of online bookings in Italy for holiday trips were made for accommodations. Indeed, the reservation of accommodations represented roughly half of all online bookings made for holiday trips. By contrast, about 27 percent of bookings on the web related to transport only in 2019.

The age profile of Italians booking accommodations online

According to figures from 2019, online booking for travel accommodation was especially popular in younger Italians. Indeed, about a third of people aged between 25 and 34 years booked the travel accommodation online in 2019. On the contrary, online booking was less common among Italians aged 65 years or older.

Online booking accommodation: more common in the North

In 2019, online holiday bookings in Italy were especially popular in the North-West. Conversely, reserving travel accommodations on the web was less frequent in the Islands, and the South. From a regional perspective, the share of individuals who booked holiday accommodations online was higher in Aosta Valley, Lombardy, and Umbria. On the other hand, Calabria registered the lowest figure as of 2019.

Distribution of online bookings for holiday trips in Italy in 2019, by type of booking

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Release date

July 2020



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Statistics on "Digital tourism in Italy"

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