Distribution of digital tourists in Italy 2019, by destination

According to a survey from 2019, most Italian digital tourists travelled to the seaside. Data show that about 39 percent of respondents chose this destination for their holiday trip. Moreover, almost three in ten interviewees visited a city while on holiday in 2019.

Distribution of digital tourists in Italy in 2019, by travel destination

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Source

In cooperation with
Osservatori Digital Innovation
Release date

April 2020

Region

Italy

Survey time period

2019

Number of respondents

1,092 respondents

Age group

18-75 years

Special properties

Tourists who experienced online at least one aspect of their journey (research, booking, social media posting, or reviewing) and bought at least one tourist product.

Method of interview

Computer-assisted web interviews (CAWI)

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Statistics on "Digital tourism in Italy"

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