Italy: vacation rentals penetration rate 2018-2027

The user penetration in the vacation rentals segment of the travel & tourism market in Italy was forecast to continuously increase between 2023 and 2027 by in total 0.7 percentage points. The user penetration is estimated to amount to 37.07 percent in 2027.

Find other key market indicators concerning the vacation rentals segment of the travel & tourism market in Italy, such as average revenue per user (ARPU) and revenue.

Penetration rate of the vacation rentals market in Italy from 2018 to 2027

Characteristic	User penetration rate
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The Vacation Rentals segment comprises of private accommodation bookings. This includes private holiday homes and houses e.g. HomeAway, as well as short-term rental of private rooms or flats via portals such as Airbnb, in travel agencies or by telephone. The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. Users represent the aggregated number of guests. The scope includes domestic and outbound travel.

Hotels and professionally-run accommodation such as guest houses are not included.

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