Master consumers, brands and markets. With Statista Consumer Insights you get access to streamlined market research tools and all results of the exclusive Statista surveys. Leverage consumer insights to make data-driven decisions and unlock new growth opportunities.
Each brand profile provides you with actionable information from the most relevant brand KPIs, such as brand awareness, brand usage, and brand loyalty. Select a category and enjoy editorial insights on a whole range of top brands.
Discover more than 500 industries and topics from the online and offline world. From eCommerce to nutrition and smart home to travel, plus many more - collect a wealth of insights from the markets and audiences that are most important to you, with Consumer Insights.
Countries & Territories
Understand the world
Compare global and regional trends in consumer behavior worldwide with Consumer Insights: Our main study, the Global survey, is conducted in more than 55 countries and territories with up to 60,000 respondents per country and update.
Brand KPI survey
Benchmark your brand
Our Brand KPI survey contains key performance indicators for brands in Germany, the United States, and the UK. This tool is ideal for brand strategists, product managers, media planners and everyone who works with brands.
In addition to the Global survey, Consumer Insights offer exclusive additional survey data on the most relevant industries and topics. The Consumer Insights surveys allow you to further explore and analyze industry-specific insights from the major markets around the world.