Consumer Insights

Understand what drives consumers

Master consumers, brands and markets. With Statista Consumer Insights you get access to streamlined market research tools and all results of the exclusive Statista surveys. Leverage consumer insights to make data-driven decisions and unlock new growth opportunities.




countries & territories


consumers represented


international brands


industries & topics

Actionable insights

Brand profiles

Discover essential brand insights

Each brand profile provides you with actionable information from the most relevant brand KPIs, such as brand awareness, brand usage, and brand loyalty. Select a category and enjoy editorial insights on a whole range of top brands.

Industries & Topics

Deep dive into markets

Discover more than 500 industries and topics from the online and offline world. From eCommerce to nutrition and smart home to travel, plus many more - collect a wealth of insights from the markets and audiences that are most important to you, with Consumer Insights.

United States

60,000+ respondents

United Kingdom

24,000+ respondents

China (Mainland)

24,000+ respondents

Countries & Territories

Understand the world

Compare global and regional trends in consumer behavior worldwide with Consumer Insights: Our main study, the Global survey, is conducted in more than 55 countries and territories with up to 60,000 respondents per country and update.

Brand KPI survey

Benchmark your brand

Our Brand KPI survey contains key performance indicators for brands in Germany, the United States, and the UK. This tool is ideal for brand strategists, product managers, media planners and everyone who works with brands.

Must-watch consumer trends for 2024

Unlock the whitepaper to elevate your strategy.


Track brands and trends

Find out which brands are market leaders and track changes over time. Statista Consumer Insights cover more than 15,000 brands in the online and offline world with up to four updates per year.


An in-depth perspective

In addition to the Global survey, Consumer Insights offer exclusive additional survey data on the most relevant industries and topics. The Consumer Insights surveys allow you to further explore and analyze industry-specific insights from the major markets around the world.

Transparent pricing

No hidden charges.


Get access to Statista Consumer Insights.

  • Access the Global study incl. all other surveys
  • Access the Brand KPI survey
  • Access the Consumer Insights tool
$959 USD / month

billed annually

Request access


Statista Professional & Enterprise Accounts can easily upgrade to include Statista Consumer Insights.

  • All benefits of your current subscription
  • Access the Global study incl. all other surveys
  • Access the Brand KPI survey
  • Access our Consumer Insights tool
  • Customer support
Request an upgrade

Individualized Analysis

With the DIY analysis tool, you can easily conduct your own analyses online in just a few clicks.

Customized target groups

Combine any number of dimensions, such as demographic characteristics, values and attitudes, as well as consumption and media usage, to precisely define your target groups.

Country and trend comparisons

Switch between different time frames and countries to create country and trend comparisons in more than 500 industries and topics.

Representative and transparent data

The Statista Consumer Insights are based on representative surveys of internet users worldwide. Nothing to hide: We even offer our clients access to our raw data.

Easy export of your results

Directly export your analyses' results for further use in Excel (CSV) and Powerpoint (PPTX).

Additional in-depth surveys

Access a constantly growing selection of exclusive Consumer Insights surveys on the most relevant industries and trend topics.

Find out more

Concept and research design

Our Consumer Insights Surveys are conducted as interactive online surveys. Respondents in each country are sampled according to representative quotas for age, gender, and region.


All our questionnaires are prepared according to scientific standards and is translated and localized for every single country.

Read Global survey questionnaire


You can access the Statista Consumer Insights either as a stand-alone or as an upgrade for Professional and Enterprise accounts.

Request access


Are you interested in deep dive studies or incorporating additional countries into existing surveys? We would be happy to customize the Consumer Insigts Global survey for you.

Make a non-binding request


Statista Consumer Insights cover more than 15,000 brands in the online and offline world with up to four updates per year.

Release calendar


Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)