Consumer Insights

How is consumer behavior and media usage changing worldwide? With the help of our consumer insights, you will understand what drives consumers online as well as offline.

Agenda:
• What are the Consumer Insights and how can you efficiently use them?
• Define the market size of different industries in specific countries and conduct your own competitive analysis
• Identification of trends with the help of useful functions such as our comparison feature and cross tabulation
• How and with which type of content do I best reach my known target group?
• How do I create target groups and which characteristics do they have for specific markets and brands?
• “Consumer Insights Specials” – in-depth surveys regarding trending topics

• In this webinar we will show the following tools: Global Consumer Survey, Consumer Insights Specials, Brand Profiler, Consumer Reports