The Executive Cars Market segment includes passenger cars of an average footprint around 4.6m² (50 ft²), an average mass around 1855kg (4100lbs) and a passenger/cargo volume larger than 3.4 m³(120 ft³). Due to their high performance and comfort features, executive cars are often viewed as status symbols. A high share of the Executive Cars market consists of company cars.

• European Car Segment: E (Executive Cars)
• US Car Segment: Large Cars
• Chinese Car Segment: Category B
• Also known as: Full-size Cars, Mid-size Luxury Cars

Background:
As automobiles grew in size in the 1950’s, so did their prices rise to accommodate the cost causing a new type of vehicle to emerge. The term “Executive Cars” started to be used in 1960’s to describe large, expensive cars which target consumers who comprised largely of upper-middle class: mid-senior and senior managers, as well as other successful professionals. Due to a growth of large (family cars), fuel efficacy and other factors, many manufactures stopped producing executive cars in the 1990’s and allocated their efforts in other market segments.

Example Models: Audi A6, BMW 5 Series, Jaguar XF, Peugeot 607, Saab 9-5, Volvo S80.