Executive Cars - Europe

  • Europe
  • Revenue in the Executive Cars market is projected to reach US$17,000m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -0.31%, resulting in a projected market volume of US$16,790m by 2028.
  • Executive Cars market unit sales are expected to reach 283.3k vehicles in 2028.
  • The volume weighted average price of Executive Cars market in 2024 is expected to amount to US$59k.
  • From an international perspective it is shown that the most revenue will be generated in China (US$62,750m in 2024).

Key regions: United States, Worldwide, Germany, United Kingdom, Europe

Region comparison

Analyst Opinion

The Executive Cars market in Europe is experiencing significant growth and development, driven by various factors such as customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Executive Cars market in Europe are shifting towards more luxurious and technologically advanced vehicles.

European consumers are increasingly seeking cars that offer a combination of comfort, style, and cutting-edge technology. This trend is driven by the desire for a premium driving experience and the need to stay connected while on the go. As a result, automakers are focusing on incorporating advanced features such as high-quality interiors, state-of-the-art infotainment systems, and advanced driver assistance systems to cater to these preferences.

In terms of market trends, the Executive Cars market in Europe is witnessing a rise in the demand for electric and hybrid vehicles. This trend is driven by increasing environmental concerns and stricter emission regulations in many European countries. As a result, automakers are investing heavily in the development of electric and hybrid models to meet the growing demand for eco-friendly vehicles.

Additionally, there is a growing emphasis on connectivity and autonomous driving features in executive cars, as consumers are increasingly looking for convenience and safety in their vehicles. Local special circumstances also play a role in the development of the Executive Cars market in Europe. Each European country has its own unique set of circumstances that influence the market.

For example, in Germany, the home of luxury automakers such as Mercedes-Benz, Audi, and BMW, there is a strong domestic demand for executive cars. In contrast, countries like the Netherlands and Norway have a higher adoption rate of electric and hybrid vehicles due to generous government incentives and a strong commitment to sustainability. Underlying macroeconomic factors also contribute to the growth and development of the Executive Cars market in Europe.

Factors such as economic stability, disposable income levels, and consumer confidence play a crucial role in driving demand for executive cars. As the European economy continues to recover from the global financial crisis, consumers are more willing to invest in premium vehicles. Additionally, low interest rates and favorable financing options make it easier for consumers to purchase executive cars.

In conclusion, the Executive Cars market in Europe is experiencing growth and development due to shifting customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. As consumers seek more luxurious and technologically advanced vehicles, automakers are responding by incorporating advanced features and focusing on electric and hybrid models. Local factors such as government incentives and sustainability commitments also influence the market, while macroeconomic factors such as economic stability and consumer confidence drive demand.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).


  • Unit Sales
  • Analyst Opinion
  • Technical Specifications
  • Revenue
  • Price
  • Global Comparison
  • Methodology
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