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Banner Advertising


  • Banners on websites or in apps
  • Rich media ads on websites or in apps
  • Videos on websites or in apps which are displayed instead of banners


  • Overlays within web- or app-based video players
  • Pre-roll, mid-roll, post-roll video ads within web- or app-based video players
Market definition


United States

  • Revenue in the "Banner Advertising" segment amounts to US$21,655m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 6.1 % resulting in a market volume of US$27,472m in 2021.
  • The average revenue per Internet user currently amounts to US$80.13.
  • The revenue in the "Banner Advertising" segment currently corresponds to 0.1 % of the country's GDP.
Outlook Report: Banner Advertising

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