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Social Media Advertising

in-scope

  • All ad spending generated by social networks
  • Sponsored posts
  • Other advertisements in social networks

out-of-scope

  • Revenue generated from membership-subscriptions or premium fees
Market definition

Highlights

United States

  • Revenue in the "Social Media Advertising" segment amounts to US$17,814m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 8.7 % resulting in a market volume of US$24,835m in 2021.
  • The average revenue per Internet user currently amounts to US$65.91.
  • The revenue in the "Social Media Advertising" segment currently corresponds to 0.09 % of the country's GDP.
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Revenue Revenue Growth

in the Social Media Advertising market in million US$ in percent

Reading Support Revenue in the "Social Media Advertising" segment amounts to US$17,814m in 2017. Reading Support The "Social Media Advertising" segment is expected to show a revenue growth of 13.5 % in 2018.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) in million US dollars for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Revenue per Internet User

in the Social Media Advertising market in US$

Reading Support The average revenue per Internet user in the "Social Media Advertising" segment is US$65.91 in 2017.

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Revenue per Internet User:

This box shows the Advertising revenue of the selected market (market segment, region) per internet user in US dollars for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Revenue as percentage of GDP

in the Social Media Advertising market in percent

Reading Support The revenue in the "Social Media Advertising" segment corresponds to 0.09 % of the country's GDP in 2017.

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Revenue as percentage of GDP:

This box shows the Advertising revenue of the selected market (market segment, region) as percentage of the gross domestic product (GDP) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue

in the Social Media Advertising market in million US$ in 2017

Reading Support With a market volume of US$17,814m in 2017, most revenue is generated in the United States.

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Top Countries
United States
China
United Kingdom
Brazil
Japan
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2015201620172018201920202021 CAGR
(2015-2021)
Mobile Phones Volume / Capitain units
?
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Laptops Volume / Capitain units
?
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Desktop-PCs Volume / Capitain units
?
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Mobile Phones Revenue / Capitain US$
?
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Laptops Revenue / Capitain US$
?
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Desktop-PC Revenue / Capitain US$
?
xx.x xx.x xx.x xx.x x.x x.x x.x
Social Media Penetrationin percent
?
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Facebook Userin millions
?
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Tablet Penetrationin percent
?
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Smartphone Penetrationin percent
?
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Internet Penetrationin percent
?
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Average Connection Speedin Kbits/s
?
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Fixed Broadband Subscription / 100 Capita
?
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Consumer Spending / Capitain US$
?
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
GDP / Capitain US$
?
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Householdsin millions
?
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Populationin millions
?
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Source: Statista, September 2017
Source: Statista, September 2017, based on IMF, World Bank, UN and Eurostat
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