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Social Media Advertising

in-scope

  • All ad spending generated by social networks
  • Sponsored posts
  • Other advertisements in social networks

out-of-scope

  • Revenue generated from membership-subscriptions or premium fees
Market definition

Highlights

United States

  • Revenue in the "Social Media Advertising" segment amounts to US$17,814m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 8.7 % resulting in a market volume of US$24,835m in 2021.
  • The average revenue per Internet user currently amounts to US$65.91.
  • The revenue in the "Social Media Advertising" segment currently corresponds to 0.09 % of the country's GDP.
Outlook Report: Social Media Advertising

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