Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Total transaction value in the Alternative Financing segment is projected to reach CN¥144.0m in 2020.
  • Total transaction value is expected to show an annual growth rate (CAGR 2020-2024) of 8.6% resulting in a projected total amount of CN¥200.6m by 2024.
  • The market's largest segment is Crowdinvesting with a projected total transaction value of CN¥80.7m in 2020.
  • From a global comparison perspective it is shown that the highest cumulated transaction value is reached in the United States (CN¥8,132m in 2020).
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The Alternative Financing market segment relates to digital financial services for business customers. Included are Crowdinvesting models, which focus particularly on start-ups exchanging investment for company shares (equity-based), and Crowdfunding solutions, which are used for non-monetary compensation, for example product launches, music, art & film financing (reward-based). In view of processing complexity, this market is normally focused on small and medium-sized enterprises (SMEs) and freelancers. Bank financing is not considered, neither are any financial aspects that reach beyond the scope of small and medium enterprises or donation-based Crowdfunding models.
in-scope
  • Alternative financing for SMEs and freelancers
  • Equity-based Crowdfunding (or Crowdinvesting)
  • Reward-based Crowdfunding (or Crowdfunding)
out-of-scope
  • Traditional bank loans
  • Traditional venture capital investments by institutional or private investors
  • Lending-based Crowdfunding (see Crowdlending)
Alternative Financing report 2020

Alternative Financing report 2020

Statista Digital Market Outlook
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Transaction Value (2020)
+9.6% yoy
CN¥144.0m
Number of Campaigns (2020)
+7.3% yoy
0.5 thousand

Transaction Value Transaction Value Growth

in the Alternative Financing market in million CN¥ in percent

Reading Support Total Transaction Value in the Alternative Financing segment is projected to CN¥144.0m in 2020. Reading Support The Crowdinvesting segment is expected to show a transaction value growth of 14.8% in 2021.

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  • Transaction Value
  • Transaction Value Growth
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Transaction Value:

The ""Transaction Value"" box shows the forecasted value of transactions in the selected market (market segment, region) for each year. The figures do not refer to the actual revenue that is generated by the processing companies.


Transaction Value Growth:

The ""Transaction Value Growth"" box shows the year-over-year development of the transaction value in the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Number of Campaigns

in the Alternative Financing market in thousand

Reading Support In the Crowdinvesting segment, the number of successfully funded campaigns is expected to amount to 0.2 thousand by 2024.

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Loans:

The box shows the number of successfully funded alternative loans (within the last 12 months) in the selected market and the selected region.

A definition and detailed explanation of the displayed markets can be found here.
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Analyst Opinion

All in all, growth projections for Alternative Financing and other crowdsourcing instruments are very promising. However, the market is facing one major challenge: controlling fraudulent activities. Crowd-based forms of financing business activities only add value to the market if borrowers and investors can trust one another. Regulation is the key to securing this trust by establishing binding rules and guidelines. Financial regulation, on the other hand, is very complex and slows down the dynamic of an evolving market.

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av. Funding per Campaign

in the Alternative Financing market in CN¥

Reading Support The average funding per campaign in the Crowdinvesting segment is projected to amount to CN¥585,717 in 2020.

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Average Funding per Loan:

The box shows the average funding per successfully funded alternative loan of the selected market (market segment, region). The volume refers to the overall fundings in the respective segment proportionally to the number of successfully funded loans in a one-year period.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Transaction Value

in the Alternative Financing market in million CN¥

Reading Support With a projected total transaction value of CN¥8,132m in 2020, the highest value worldwide is reached in the United States.

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Top 5
1. United States
2. China
3. Israel
4. United Kingdom
5. Netherlands
24. Brazil
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Global Comparison – Transaction Value:

The box shows a comparison of transaction values for 150 of the world's leading digital economies in the selected market (market segment, region) and year.


A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

20172018201920202021202220232024 CAGR
(2017-2024)
Population in m
Number of individuals (all ages) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
0-14 years in m
Number of individuals (age 0-14) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
15-24 years in m
Number of individuals (age 15-24) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
25-34 years in m
Number of individuals (age 25-34) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
35-44 years in m
Number of individuals (age 35-44) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
45-54 years in m
Number of individuals (age 45-54) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
55+ years in m
Number of individuals (age 55 and older) living in the selected region, the data is based on the United Nations' medium variant of World Population Prospects as well as similar projections by national statistical offices | Source: Statista, based on UN DESA and national statistical offices
Consumer spending, per capita (current prices)
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Foodstuffs, beverages
Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Alcohol, tobacco
Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Clothing, footwear
Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Housing
Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Household
Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Health
Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Transport
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Communication
Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Recreation, culture
Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Education
Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Restaurants, hotels
Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Other
Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista, based on IMF, UN, World Bank, Eurostat and national statistical offices
Telecommunication
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Broadband subscriptions per 100 capita in #
The indicator shows the number of-fixed broadband subscriptions per 100 inhabitants in the selected region. | Source: Statista, based on ITU
Smartphone penetration in %
Estimated share of the total population using a smartphone | Source: Statista
Internet users in m
Number of people in the selected region using the internet | Source: Statista, based on ITU and national statistical offices
Smartphone users in m
Estimated number of persons using a smartphone in the selected region | Source: Statista
Hardware market
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Per-capita volume laptops in units
Average per capita sales of laptops and tablets in units | Source: Statista Consumer Market Outlook
Per-capita revenue laptops
Average revenue of laptops and tablets per capita | Source: Statista Consumer Market Outlook
Per-capita volume desktop PCs in units
The indicator shows the estimated average per capita sales of Desktop-PCs in units. | Source: Statista Consumer Market Outlook
Per-capita revenue desktop PCs
The indicator shows the estimated average revenue of Desktop-PCs per capita. | Source: Statista Consumer Market Outlook
Per-capita volume mobile phones in units
The indicator shows the estimated average per capita sales of mobile phones in units. | Source: Statista Consumer Market Outlook
Per-capita revenue mobile phones
The indicator shows the estimated average revenue of mobile phones per capita. | Source: Statista Consumer Market Outlook
Finance
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Banking penetration in %
Population share using a bank account | Source: Statista, based on World Bank
Credit card penetration in %
Percentage of the total population who own at least one credit card | Source: Statista, based on World Bank
Debit card penetration in %
Percentage of the total population who own at least one debit card | Source: Statista, based on World Bank
POS terminals in k
Total number of point-of sale terminals located in the selected region | Source: Statista, based on BIS
Payment transactions at terminals in bn
Number of non-cash transactions at point-of-sale terminals (EFTPOS) located in the selected region | Source: Statista, Bank for International Settlements
Online banking penetration in %
Estimated population share that uses the internet for accessing banking services | Source: Statista, based on World Bank and Eurostat
Number of debit cards in use
Total number of credit cards (including delayed debit cards) in circulation in the selected region | Source: Statista, based on BIS
Number of credit cards in use
Total number of credit cards (including delayed debit cards) in circulation in the selected region | Source: Statista, based on BIS
Savings rate (% of GDP) in %
The savings rate shown here refers to the gross national saving that is composed of gross disposable incomes less final consumption expenditure after taking account of an adjustment for pension funds. | Source: Statista, based on IMF WEOD
Households in m
The indicator shows the total number of private households in the selected region. Households denote residential communties of people living and keeping house together. Business facilities as well as institutional housholds (like unversity dormitories or retire homes) are not counted as households. | Source: Statista, based on national and international statistical offices
GDP, per capita (current prices)
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: Statista, based on IMF, World Bank, European Commission, OECD, ADB
Internet penetration in %
Estimated share of the total population in the selected region using the internet | Source: Statista, based on ITU and national statistical offices
Total investment (% of GDP) in %
Total investment or gross capital formation refers to the total value of the gross fixed capital formation and changes in inventories and acquisitions less disposals of valuables for a unit or sector. | Source: Statista, based on IMF WEOD
Source: Statista, November 2020
Source: Statista, November 2020, based on IMF, World Bank, UN and Eurostat

Methodology

The Alternative Financing data is based on Statista’s primary research (the Statista Global Consumer Survey), bottom-up modeling, market data from independent databases and third-party sources, the analysis of various key market and macroeconomic indicators, historical developments, current trends, the reported performance indicators of the key market players, and Statista interviews with market experts.

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