Market Insights Advertising & Media Advertising Audio Advertising

Digital Audio Advertising - Eastern Asia

Eastern Asia

In Eastern Asia, ad spending in the Digital Audio Advertising market is forecasted to reach US$1.68bn in 2024.
The market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 3.13%, leading to a projected market volume of US$1.96bn by 2029.
With a projected market volume of US$7,078.00m in 2024, the majority of revenue will be generated the United States.
By 2029, the number of listeners in the Digital Audio Advertising market is anticipated to reach 542.70m users.
The average ad spending per user in the Digital Audio Advertising market is estimated to be US$4.08 in 2024.
In 2029, 80.04% of total ad spending in the Digital Audio Advertising market will be generated through mobile.
In South Korea, the rise of programmatic buying is revolutionizing the digital audio advertising landscape, offering targeted and efficient ad placements.

Key regions: United States, France, India, Asia, Japan

Market

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Region comparison

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Analyst Opinion

The Digital Audio Advertising market in Eastern Asia is experiencing significant growth and development due to several key factors. Customer preferences are shifting towards consuming audio content on digital platforms, leading to increased demand for digital audio advertising. Additionally, local special circumstances and underlying macroeconomic factors are contributing to the growth of this market. Customer preferences in Eastern Asia are evolving, with a growing number of consumers choosing to listen to audio content on digital platforms. This shift can be attributed to the increasing availability and accessibility of smartphones and other digital devices in the region. As a result, advertisers are recognizing the importance of reaching consumers through digital audio channels, leading to a rise in demand for digital audio advertising. Trends in the market indicate that digital audio advertising is becoming more personalized and targeted. Advertisers are leveraging data and analytics to understand consumer behavior and preferences, allowing them to deliver more relevant and engaging audio ads. This trend is driven by advancements in technology, such as programmatic advertising, which enables advertisers to automate the process of buying and selling ad inventory. As a result, advertisers can reach their target audience more effectively, leading to higher engagement and conversion rates. Local special circumstances in Eastern Asia also contribute to the growth of the Digital Audio Advertising market. For instance, countries like China and South Korea have a large population of smartphone users who are actively engaged in consuming digital content. This presents a significant opportunity for advertisers to reach a wide audience through digital audio platforms. Furthermore, the popularity of music streaming services in the region provides advertisers with a captive audience for their audio ads. Underlying macroeconomic factors, such as the overall economic growth and increasing disposable income in Eastern Asia, are also driving the development of the Digital Audio Advertising market. As the region's economies continue to expand, consumers have more purchasing power, leading to increased demand for products and services. Advertisers recognize the potential of reaching these consumers through digital audio advertising, as it allows them to deliver targeted and impactful messages. In conclusion, the Digital Audio Advertising market in Eastern Asia is witnessing significant growth and development due to shifting customer preferences, personalized advertising trends, local special circumstances, and underlying macroeconomic factors. As the region continues to embrace digital platforms and technology, the demand for digital audio advertising is expected to further increase. Advertisers who recognize and adapt to these trends will have the opportunity to effectively engage with their target audience and drive business growth.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers pre- and in-stream audio ads and podcast streaming ads.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, media consumption, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.