Market Insights Advertising & Media Advertising

Cinema Advertising - Peru

Peru

Ad spending in the Cinema Advertising market is projected to reach US$2.83m in 2024.
Ad spending is expected to show an annual growth rate (CAGR 2024-2029) of 7.59%, resulting in a projected market volume of US$4.08m by 2029.
With a projected market volume of US$952.00m in 2024, most revenue will be generated in the United States.
In the Cinema Advertising market, the number of viewers is expected to amount to 2.8m users by 2029.
The average ad spending per viewer in the Cinema Advertising market is projected to amount to US$1.19 in 2024.

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Analyst Opinion

The Cinema Advertising market in Peru has been experiencing significant growth in recent years.

Customer preferences: Peruvian consumers have shown a growing interest in cinema advertising due to its unique and engaging nature. Unlike other forms of advertising, cinema ads are not easily avoidable and have a captive audience. This allows advertisers to effectively convey their message to a large number of people in a short amount of time. Additionally, cinema advertising offers a high level of creativity and production value, which can capture the attention of viewers and leave a lasting impression.

Trends in the market: One of the key trends in the cinema advertising market in Peru is the increasing use of digital technology. Digital cinema advertising allows for more targeted and interactive campaigns, as well as the ability to update and change advertisements quickly. This has led to a higher demand for digital cinema screens and the development of new technologies to enhance the cinema advertising experience. Another trend in the market is the rise of partnerships between cinemas and advertisers. Cinemas are increasingly collaborating with brands to create unique and immersive experiences for moviegoers. This can include branded content, interactive displays, and product placements within the cinema environment. These partnerships not only provide additional revenue streams for cinemas but also offer advertisers a highly engaged audience.

Local special circumstances: Peru has a strong cinema culture, with a growing number of cinemas and an increasing number of moviegoers. This provides a favorable environment for cinema advertising, as there is a large and captive audience to target. Additionally, the Peruvian population has shown a preference for local content, which presents opportunities for local advertisers to connect with their target audience through cinema advertising.

Underlying macroeconomic factors: Peru has experienced steady economic growth in recent years, which has contributed to the development of the cinema advertising market. As disposable incomes rise, consumers are more likely to spend money on entertainment activities such as going to the cinema. This provides a larger audience for cinema advertisers to reach and increases the potential return on investment for advertising campaigns. In conclusion, the Cinema Advertising market in Peru is growing due to customer preferences for engaging and captive advertising experiences, the adoption of digital technology, partnerships between cinemas and advertisers, a strong cinema culture, and favorable macroeconomic conditions. This market is expected to continue its upward trajectory as cinema advertising becomes an increasingly important and effective advertising medium in Peru.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on the Cinema Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising both on and off screen in cinemas, including ads shown before a movie and those displayed inside a cinema.

Modeling approach / market size:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets.as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, reported performance indicators of key market players as well as performance factors (e.g., user penetration and usage) to analyze the markets.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.