Market Insights Advertising & Media Advertising

Digital Classifieds - Tanzania

Tanzania

Ad spending in the Digital Classifieds market in Tanzania is forecasted to reach US$6.06m in 2024.
The ad spending is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 4.24%, leading to a projected market volume of US$7.46m by 2029.
When compared globally, the majority of ad spending will originate from China (US$7,661.00m in 2024).
The average ad spending per internet user in the General classifieds market is estimated to be US$0.05 in 2024.
Within the Digital Classifieds market, 50.27% of total ad spending will be attributed to mobile in 2029.
In Tanzania, the Digital Classifieds market is rapidly expanding, offering diverse advertising opportunities for businesses to reach a wider audience online.

Key regions: Asia, China, France, United States, Japan

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Analyst Opinion

The Digital Classifieds market in Tanzania has been steadily growing in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Tanzania have shifted towards online platforms for buying and selling goods and services. This is largely due to the convenience and accessibility offered by digital classifieds platforms. With the increasing penetration of smartphones and internet connectivity in the country, more Tanzanians are turning to online platforms to search for products and services, compare prices, and make purchases. Additionally, the younger generation, which forms a significant portion of the population, is more tech-savvy and comfortable with using digital platforms for various purposes, including classifieds. In terms of trends, the Digital Classifieds market in Tanzania is witnessing a rise in specialized platforms catering to specific industries or niches. For example, there are dedicated online platforms for real estate listings, job postings, and vehicle sales. This trend reflects the growing demand for targeted and efficient solutions in specific sectors. These specialized platforms provide a more focused and tailored experience for both buyers and sellers, leading to increased user engagement and better outcomes. Furthermore, there is a growing emphasis on user trust and safety in the Digital Classifieds market in Tanzania. Online platforms are implementing various measures to ensure the authenticity and reliability of listings, such as verification processes and user ratings. This is crucial in building trust among users and mitigating risks associated with online transactions. As more Tanzanians become aware of these safety measures, they are more likely to engage in online classifieds activities, further driving the growth of the market. Local special circumstances also play a role in shaping the Digital Classifieds market in Tanzania. The country's large informal sector, which comprises a significant portion of the economy, has embraced digital classifieds platforms as a means of expanding their reach and accessing a wider customer base. Small businesses and individual sellers can now showcase their products and services to a larger audience, enabling them to compete with larger players in the market. This has led to increased competition and innovation within the digital classifieds space. Underlying macroeconomic factors, such as economic growth and urbanization, are also contributing to the development of the Digital Classifieds market in Tanzania. As the economy expands and more people move to urban areas, there is a greater demand for goods and services, which in turn drives the need for online platforms to facilitate transactions. Additionally, the rise of the middle class in Tanzania has led to increased purchasing power and consumer spending, further fueling the growth of the digital classifieds market. In conclusion, the Digital Classifieds market in Tanzania is experiencing steady growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As more Tanzanians embrace online platforms for buying and selling, the market is expected to continue expanding in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.