The Direct Messaging Advertising market in Canada is experiencing steady growth due to several factors. Customer preferences for personalized and targeted advertising, the increasing popularity of messaging apps, and the local special circumstances in the country are driving this development. Additionally, underlying macroeconomic factors such as the growth of the digital economy and the increasing smartphone penetration rate in Canada contribute to the expansion of the Direct Messaging Advertising market. Customer preferences in Canada are shifting towards personalized and targeted advertising. Consumers are becoming more selective in the ads they engage with, and they expect relevant and tailored content. Direct messaging advertising allows brands to reach consumers directly, providing them with personalized offers and promotions. This approach enhances customer engagement and increases the likelihood of conversion. The increasing popularity of messaging apps is another key driver of the Direct Messaging Advertising market in Canada. Messaging apps have become an integral part of Canadians' daily lives, with a significant portion of the population using platforms such as WhatsApp, Facebook Messenger, and iMessage. These apps provide a direct and immediate communication channel between brands and consumers, making them an ideal platform for targeted advertising. Trends in the Direct Messaging Advertising market in Canada include the use of chatbots and AI-powered messaging platforms. Brands are leveraging these technologies to automate customer interactions and provide personalized recommendations. Chatbots can handle customer inquiries, offer product suggestions, and even complete transactions within the messaging app. This trend not only improves customer experience but also allows brands to scale their advertising efforts. Local special circumstances in Canada also contribute to the development of the Direct Messaging Advertising market. The country has a highly connected population, with a high internet penetration rate and a large number of smartphone users. Canadians are early adopters of technology and are receptive to digital advertising. Furthermore, Canada has a strong economy and a robust digital infrastructure, providing a favorable environment for the growth of the Direct Messaging Advertising market. Underlying macroeconomic factors, such as the growth of the digital economy and the increasing smartphone penetration rate, further fuel the development of the Direct Messaging Advertising market in Canada. The digital economy is expanding rapidly, and consumers are increasingly relying on digital platforms for their daily activities, including shopping and communication. As a result, brands are shifting their advertising budgets towards digital channels, including direct messaging advertising. Additionally, the increasing smartphone penetration rate in Canada provides brands with a large and accessible audience for their messaging campaigns. Overall, the Direct Messaging Advertising market in Canada is thriving due to customer preferences for personalized and targeted advertising, the popularity of messaging apps, local special circumstances, and underlying macroeconomic factors. As these factors continue to evolve and advance, the market is expected to experience further growth and innovation in the coming years.
Data coverage:
The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.
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