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E-mail Advertising - Australia & Oceania

Australia & Oceania

Ad spending in the E-mail Advertising market of Australia & Oceania is forecasted to reach US$289.90m in 2024.
The market is anticipated to experience a Compound Annual Growth Rate (CAGR 2024-2029) of 2.50%, leading to a projected market size of US$328.00m by 2029.
When compared globally, the United States is expected to generate the highest ad spending in 2024, amounting to US$3,396.00m.
The average ad spending per internet user in the E-mail Advertising market is projected to be US$7.51 in 2024.
Australia's e-mail advertising market is seeing a surge in personalized campaigns, leveraging advanced data analytics to target niche audiences effectively.

Key regions: Germany, India, United Kingdom, China, United States

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Analyst Opinion

The Email Advertising market in Australia & Oceania is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the region are shifting towards digital channels, including email, for advertising and communication purposes. This is due to the increasing use of smartphones and internet penetration in Australia & Oceania. Customers are increasingly relying on email as a primary mode of communication, making it an attractive platform for advertisers to reach their target audience. Additionally, email advertising allows for personalized and targeted messaging, which resonates well with customers in the region. Trends in the market indicate that email advertising is becoming more sophisticated and data-driven. Advertisers are leveraging advanced analytics and automation tools to optimize their email campaigns and deliver personalized content to customers. This trend is driven by the availability of customer data and the growing demand for personalized experiences. As a result, email advertising is becoming more effective in generating leads and driving conversions for businesses in Australia & Oceania. Local special circumstances, such as the geographical spread of the region, also contribute to the development of the email advertising market. Australia & Oceania consists of numerous countries and islands, each with its own unique market characteristics and consumer behavior. Advertisers need to tailor their email campaigns to suit the preferences and needs of each local market. This creates opportunities for local email marketing agencies and service providers to cater to the specific requirements of businesses in different parts of the region. Underlying macroeconomic factors, such as the growth of e-commerce and digital transformation, are driving the expansion of the email advertising market in Australia & Oceania. The increasing adoption of online shopping and the rise of digital platforms have created a need for effective advertising channels. Email advertising offers a cost-effective and measurable solution for businesses to promote their products and services in the digital landscape. As a result, more businesses are investing in email advertising to stay competitive and reach their target audience in the region. In conclusion, the Email Advertising market in Australia & Oceania is developing rapidly due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The shift towards digital channels, the use of advanced analytics, the need for personalized experiences, the unique market characteristics of the region, and the growth of e-commerce are all contributing to the growth and development of the email advertising market in Australia & Oceania.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.