E-mail Advertising - United States

  • United States
  • Ad spending within the E-mail Advertising market in the United States is forecasted to reach US$3.40bn by 2024.
  • The anticipated annual growth rate (CAGR 2024-2029) is 4.02%, leading to a projected market volume of US$4.14bn by 2029.
  • When compared globally, the United States is expected to generate the highest ad spending (US$3.40bn in 2024).
  • The projected average ad spending per internet user in the E-mail Advertising market is US$10.50 in 2024.
  • In the United States, the trend of personalized, data-driven e-mail advertising campaigns is on the rise, enhancing customer engagement and conversion rates.

Key regions: Japan, Germany, United States, Europe, Asia

Region comparison

Analyst Opinion

The Email Advertising market in United States has experienced significant growth in recent years, driven by changing customer preferences and advancements in technology.

Customer preferences:
Customers in the United States have increasingly turned to email as a preferred method of communication and information sharing. Email offers a convenient and efficient way for individuals and businesses to stay connected, making it an attractive platform for advertisers. Additionally, consumers are becoming more receptive to personalized and targeted advertising messages, which can be easily delivered through email campaigns.

Trends in the market:
One of the key trends in the Email Advertising market in United States is the shift towards automation and data-driven strategies. With the availability of advanced analytics tools, advertisers are able to gather and analyze large amounts of data to better understand customer behavior and preferences. This allows them to create more targeted and relevant email campaigns, resulting in higher conversion rates and return on investment. Another trend in the market is the increasing use of mobile devices for email consumption. As more people rely on smartphones and tablets for their daily activities, including checking emails, advertisers are adapting their strategies to optimize email campaigns for mobile devices. This includes creating mobile-friendly email templates and ensuring that the content is easily readable on smaller screens.

Local special circumstances:
The United States has a highly competitive advertising landscape, with a large number of companies vying for consumer attention. This has led to a focus on innovation and creativity in email advertising campaigns, as advertisers strive to stand out from the crowd. Additionally, the United States has strict regulations regarding email marketing, such as the CAN-SPAM Act, which requires advertisers to include opt-out options and accurate sender information in their emails. Advertisers must ensure compliance with these regulations to maintain a positive reputation and avoid legal issues.

Underlying macroeconomic factors:
The strong economy in the United States has contributed to the growth of the Email Advertising market. With a stable job market and increasing disposable income, consumers are more likely to make purchases based on email advertisements. Additionally, the United States has a high internet penetration rate, providing a large audience for email advertising campaigns. In conclusion, the Email Advertising market in United States is experiencing growth due to changing customer preferences, the adoption of data-driven strategies, and the increasing use of mobile devices. Advertisers in the United States must adapt to the competitive landscape and comply with regulations to effectively reach their target audience. The strong economy and high internet penetration rate in the country provide a favorable environment for the growth of email advertising.


Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.


  • Ad Spending
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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