The Direct Messaging Advertising market in Egypt has been experiencing significant growth in recent years.
Customer preferences: In Egypt, customers have shown a strong preference for direct messaging advertising as a means of communication with businesses. This is due to the convenience and personalization that direct messaging offers. Customers appreciate the ability to have direct and immediate contact with businesses, allowing for quick and efficient communication. Additionally, direct messaging allows for a more personalized and tailored experience, as businesses can send targeted messages based on customer preferences and behaviors.
Trends in the market: One major trend in the Direct Messaging Advertising market in Egypt is the increasing use of messaging apps. Messaging apps have become an integral part of daily life for many Egyptians, with a large portion of the population using these apps on a regular basis. As a result, businesses have recognized the potential of messaging apps as a marketing tool and have started to invest more in direct messaging advertising on these platforms. Another trend in the market is the rise of chatbots. Chatbots are becoming increasingly popular in Egypt, as they provide businesses with a cost-effective and efficient way to engage with customers. Chatbots can handle a large volume of customer inquiries and provide instant responses, enhancing the overall customer experience. This trend has led to an increase in direct messaging advertising that utilizes chatbots to interact with customers and provide them with relevant information and offers.
Local special circumstances: One of the factors contributing to the growth of the Direct Messaging Advertising market in Egypt is the high mobile phone penetration rate in the country. Egypt has a large population of mobile phone users, and this presents a significant opportunity for businesses to reach customers through direct messaging advertising. With the majority of the population owning a mobile phone, businesses can easily connect with their target audience and deliver personalized messages directly to their devices.
Underlying macroeconomic factors: The strong growth in the Direct Messaging Advertising market in Egypt can also be attributed to the country's overall economic development. Egypt has experienced steady economic growth in recent years, which has resulted in an increase in consumer spending power. As a result, businesses have more resources to invest in advertising and marketing, including direct messaging advertising. The growing middle class in Egypt is also contributing to the expansion of the market, as these consumers have a higher disposable income and are more likely to engage with direct messaging advertising. In conclusion, the Direct Messaging Advertising market in Egypt is growing rapidly due to customer preferences for convenient and personalized communication, the increasing use of messaging apps, the rise of chatbots, the high mobile phone penetration rate, and the country's strong economic development. Businesses are recognizing the potential of direct messaging advertising in Egypt and are investing more in this marketing strategy to engage with their target audience effectively.
Data coverage:
The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.
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