The Out-of-Home Advertising market in Egypt has been experiencing significant growth in recent years. This can be attributed to a combination of customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Customers in Egypt have shown a strong preference for Out-of-Home Advertising due to its wide reach and ability to target specific audiences. With the increasing urbanization and population density in major cities such as Cairo and Alexandria, there is a growing demand for advertising solutions that can effectively reach a large number of people. Out-of-Home Advertising provides the perfect solution as it allows advertisers to display their messages in high-traffic areas such as roadsides, shopping malls, and public transportation.
Trends in the market: One of the key trends in the Out-of-Home Advertising market in Egypt is the adoption of digital signage. Digital billboards and screens have become increasingly popular as they offer more dynamic and interactive advertising options. Advertisers are able to display multiple messages on a single screen, change the content in real-time, and even incorporate interactive elements such as touchscreens or QR codes. This trend has been driven by advancements in technology and the decreasing costs of digital signage. Another trend in the market is the integration of Out-of-Home Advertising with mobile and online platforms. Advertisers are now leveraging the power of digital advertising to complement their Out-of-Home campaigns. For example, they may use QR codes or NFC technology on billboards to allow passersby to instantly access more information or make a purchase through their mobile devices. This integration of offline and online advertising channels provides a more seamless and engaging experience for consumers.
Local special circumstances: Egypt has a large and diverse population, which presents unique challenges and opportunities for Out-of-Home Advertising. Advertisers need to consider the cultural and linguistic diversity of the country in order to effectively communicate their messages. This requires careful localization and adaptation of advertising content to resonate with different target audiences. Furthermore, the political and social climate in Egypt has also had an impact on the Out-of-Home Advertising market. Following the political instability in recent years, there has been a renewed focus on national pride and identity. Advertisers are increasingly using Out-of-Home Advertising to promote patriotism and showcase Egypt's cultural heritage. This trend has been particularly evident in the tourism sector, where billboards and posters featuring iconic landmarks and historical sites have become more prevalent.
Underlying macroeconomic factors: The Out-of-Home Advertising market in Egypt has also been influenced by underlying macroeconomic factors. The country has witnessed steady economic growth in recent years, which has resulted in increased consumer spending and business investments. This has created a favorable environment for advertisers, as companies are willing to allocate more budgets for advertising and marketing activities. Additionally, the government has been implementing various economic reforms to attract foreign investment and stimulate economic growth, which has further contributed to the development of the Out-of-Home Advertising market. In conclusion, the Out-of-Home Advertising market in Egypt is experiencing growth due to customer preferences for wide reach and targeted advertising, trends such as digital signage and integration with online platforms, local special circumstances including cultural diversity and the political climate, and underlying macroeconomic factors such as economic growth and government reforms. These factors have created a favorable environment for advertisers and are driving the development of the market.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on out-of-home (OOH) advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional out-of-home advertising (offline out-of-home advertisements) and digital out-of-home advertising (internet-connected out-of-home advertisements).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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