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Telemarketing - Europe

Europe
  • Ad spending in the Telemarketing market in Europe is forecasted to reach US$2.33bn in 2025.
  • The market is expected to exhibit an annual growth rate (CAGR 2025-2030) of -0.40%, leading to a projected market volume of US$2.28bn by 2030.
  • When compared globally, the United States will generate the highest ad spending (US$4.69bn in 2025).
  • The projected average ad spending per capita in the Telemarketing market in Europe is US$2.76 in 2025.
  • In Europe, telemarketing in the advertising market is increasingly leveraging personalized customer interactions to enhance brand engagement and drive sales.

Definition:

Telemarketing refers to a type of advertising which allows for promoting products and services and conveying advertising messages through direct communication with potential customers via telephone calls. This market covers various ad spending associated with telemarketing.

Additional information:

Telemarketing comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.
In-Scope
  • The advertising budget used for telemarketing advertisements
  • Software fees for creating and distributing telemarketing advertisements
  • Cellular fees
Out-Of-Scope
  • Service agencies
  • Consultant fees
  • Production costs
  • Design services
Direct Messaging Advertising: market data & analysis - Cover

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Direct Messaging Advertising: market data & analysis
Study Details

    Ad Spending

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update:

    Source: Statista Market Insights

    Most recent update:

    Source: Statista Market Insights

    Analyst Opinion

    The Telemarketing Advertising market in Europe is experiencing significant growth and development.

    Customer preferences:
    Customers in Europe are increasingly turning to telemarketing advertising as a way to reach potential consumers. This is due to the convenience and efficiency of telemarketing, as it allows businesses to directly engage with customers and provide personalized offers and promotions. Additionally, customers appreciate the ability to ask questions and receive immediate responses, which builds trust and enhances the overall customer experience.

    Trends in the market:
    One of the key trends in the Telemarketing Advertising market in Europe is the adoption of advanced technologies. Many companies are leveraging artificial intelligence and machine learning algorithms to enhance their telemarketing campaigns. These technologies enable businesses to analyze customer data, identify patterns, and tailor their marketing messages accordingly. This level of personalization helps to increase customer engagement and conversion rates. Another trend in the market is the integration of telemarketing with other marketing channels. Companies are recognizing the importance of a multi-channel approach to reach their target audience. By combining telemarketing with digital marketing strategies, such as social media advertising and email marketing, businesses can create a cohesive and comprehensive marketing campaign that maximizes their reach and impact.

    Local special circumstances:
    Each country in Europe has its own unique characteristics and regulations that impact the Telemarketing Advertising market. For example, in countries with strict data protection laws, businesses must ensure that they have obtained proper consent from customers before contacting them. Additionally, cultural differences and language barriers may influence the effectiveness of telemarketing campaigns in different countries. Companies need to adapt their strategies to cater to the specific needs and preferences of each market.

    Underlying macroeconomic factors:
    The Telemarketing Advertising market in Europe is also influenced by macroeconomic factors. Economic stability and growth play a significant role in the success of telemarketing campaigns. When the economy is thriving, consumers are more likely to have disposable income and be receptive to marketing messages. On the other hand, during times of economic uncertainty, consumers may be more cautious with their spending and less responsive to telemarketing efforts. In conclusion, the Telemarketing Advertising market in Europe is experiencing growth and development due to customer preferences for personalized interactions, the adoption of advanced technologies, and the integration of telemarketing with other marketing channels. However, local special circumstances and underlying macroeconomic factors also play a role in shaping the market dynamics.

    Global Comparison

    Most recent update:

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update:

    Source: Statista Market Insights

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    Advertising worldwide – statistics & facts

    All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.
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