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Web Push Advertising - Europe

Europe

Ad spending in the Web Push Advertising market in Europe is forecasted to reach US$0.52bn in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 2.56%, leading to a projected market volume of US$0.59bn by 2029.
When compared globally, the United States is expected to generate the highest ad spending (US$1,206.00m in 2024).
The average ad spending per internet user in the Web Push Advertising market is projected to be US$0.70 in 2024.
In Europe, the use of Web Push Advertising is rapidly growing, with Spain emerging as a key market for innovative strategies.

Key regions: Asia, China, Australia, Japan, United Kingdom

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Analyst Opinion

The Web Push Advertising market in Europe is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers in Europe are increasingly turning to web push advertising as a way to receive personalized and relevant content directly on their devices. This form of advertising allows them to stay informed about new products, promotions, and updates from their favorite brands without the need to actively search for information. The convenience and immediacy of web push notifications make them a preferred choice for many consumers in Europe.

Trends in the market: One of the key trends driving the growth of the Web Push Advertising market in Europe is the increasing adoption of mobile devices. With the majority of European consumers now owning smartphones, businesses are leveraging web push notifications to reach their target audience effectively. Mobile push notifications provide a direct line of communication with customers, enabling businesses to deliver real-time updates and offers. Another trend in the market is the rise of personalized marketing. European consumers are becoming more discerning and expect personalized experiences from brands. Web push advertising allows businesses to tailor their messages and offers based on individual preferences and behaviors, enhancing customer engagement and driving conversion rates.

Local special circumstances: Europe is a diverse region with multiple countries, each having its own cultural and linguistic nuances. This diversity presents both opportunities and challenges for businesses operating in the Web Push Advertising market. Companies need to understand the local preferences and adapt their advertising strategies accordingly. For example, in countries where privacy is highly valued, businesses need to ensure that their web push notifications comply with stringent data protection regulations.

Underlying macroeconomic factors: The growth of the Web Push Advertising market in Europe is also influenced by underlying macroeconomic factors. Europe has a strong digital infrastructure, with high internet penetration rates and advanced mobile networks. This enables businesses to effectively deliver web push notifications to a large and connected audience. Furthermore, the increasing digitalization of industries across Europe is driving the adoption of web push advertising. Businesses in sectors such as e-commerce, travel, and media are leveraging web push notifications to engage with their customers and drive sales. In conclusion, the Web Push Advertising market in Europe is witnessing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As businesses continue to recognize the value of web push notifications in engaging with customers, the market is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.