Key regions: Asia, China, Australia, Japan, United Kingdom
Web Push Advertising is a rapidly growing market in NAFTA, driven by the increasing adoption of mobile devices and the growing popularity of push notifications among consumers.
Customer preferences: In today's fast-paced world, consumers are constantly bombarded with information and advertisements. As a result, they have become more selective in what they pay attention to and are more likely to ignore traditional forms of advertising. This has led to a shift towards more targeted and personalized advertising methods, such as web push notifications. Web push notifications allow businesses to reach their customers directly on their desktop or mobile devices, even when they are not actively browsing the internet. This convenience and immediacy have made push notifications a preferred method of communication for many consumers.
Trends in the market: One of the key trends in the Web Push Advertising market in NAFTA is the increasing adoption of mobile devices. With the widespread use of smartphones and tablets, consumers are spending more time on their mobile devices than ever before. This presents a huge opportunity for advertisers to reach their target audience through web push notifications. Mobile push notifications have proven to be highly effective in engaging users and driving conversions. As a result, advertisers are allocating more of their advertising budgets towards mobile push notifications. Another trend in the market is the growing use of personalized and targeted push notifications. With advances in data analytics and machine learning, advertisers are able to collect and analyze vast amounts of data on consumer behavior. This allows them to deliver highly relevant and personalized push notifications to individual users. By tailoring the content and timing of push notifications to the preferences and interests of each user, advertisers can significantly increase the effectiveness of their campaigns.
Local special circumstances: While the Web Push Advertising market is growing across NAFTA, there are some local special circumstances that affect the market in each country. For example, in the United States, where online shopping is highly prevalent, web push notifications are commonly used by e-commerce businesses to alert customers about sales, discounts, and new product releases. In Canada, where there are strict regulations on electronic communications, businesses must obtain explicit consent from users before sending them push notifications. This has led to a more cautious approach to web push advertising in Canada, with businesses focusing on building trust and providing value to their customers.
Underlying macroeconomic factors: The growth of the Web Push Advertising market in NAFTA is also influenced by underlying macroeconomic factors. The strong economic growth in the region has led to increased consumer spending power, which in turn has driven demand for advertising services. Additionally, the high internet penetration rates in NAFTA countries provide a large and active user base for web push advertising. The availability of affordable and high-speed internet connections has made it easier for businesses to reach their target audience through web push notifications. In conclusion, the Web Push Advertising market in NAFTA is experiencing significant growth due to the increasing adoption of mobile devices and the preference for targeted and personalized advertising. The market is characterized by the growing use of mobile push notifications and the use of data analytics to deliver personalized content. While there are some local special circumstances that affect the market in each country, such as regulations on electronic communications, the overall market is driven by strong underlying macroeconomic factors.
Data coverage:
The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.
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