Market Insights Advertising & Media Advertising Direct Messaging Advertising

Web Push Advertising - Philippines

Philippines

Ad spending in the Web Push Advertising market in the Philippines is forecasted to reach US$8.02m in 2024.
The market is anticipated to experience an annual growth rate (CAGR 2024-2029) of 4.97%, leading to a projected market volume of US$10.22m by 2029.
When compared globally, the United States will generate the most ad spending (US$1,206.00m in 2024).
The projected average ad spending per internet user in the Web Push Advertising market in the Philippines is expected to be US$0.11 in 2024.
In the Philippines, Web Push Advertising is gaining traction among small businesses seeking cost-effective digital marketing solutions to reach a wider audience.

Key regions: Asia, China, Australia, Japan, United Kingdom

Market

Region

Region comparison

Currency

Analyst Opinion

The Web Push Advertising market in Philippines is experiencing significant growth and development, driven by customer preferences for personalized and targeted advertising, as well as the increasing adoption of mobile devices and internet connectivity in the country. Customer preferences in Philippines are shifting towards personalized and targeted advertising, as consumers become more discerning and demanding in their online experiences. Web push advertising allows businesses to deliver personalized messages and notifications to users, based on their browsing behavior and preferences. This level of customization and relevance is highly appealing to customers, as it enhances their overall online experience and increases engagement with brands. Furthermore, the increasing adoption of mobile devices in Philippines is also driving the growth of the Web Push Advertising market. With the majority of the population owning smartphones, businesses are leveraging web push notifications to reach customers directly on their mobile devices. This allows for real-time communication and engagement, as well as the ability to deliver time-sensitive offers and promotions. As a result, businesses are increasingly investing in web push advertising strategies to capture the attention of mobile users and drive conversions. In addition to customer preferences and mobile adoption, there are also certain local special circumstances that are contributing to the growth of the Web Push Advertising market in Philippines. The country has a large and growing population of internet users, with a high level of internet penetration. This presents a significant opportunity for businesses to reach a wide audience through web push advertising. Additionally, the Philippines has a young and tech-savvy population, who are more likely to engage with online advertisements and respond to web push notifications. Underlying macroeconomic factors also play a role in the development of the Web Push Advertising market in Philippines. The country has a strong and growing economy, with a rising middle class and increasing disposable income. This provides businesses with the financial means to invest in digital advertising strategies, including web push advertising. Furthermore, the government of Philippines has been actively promoting digitalization and e-commerce, creating a favorable environment for the growth of the Web Push Advertising market. Overall, the Web Push Advertising market in Philippines is experiencing significant growth and development, driven by customer preferences for personalized and targeted advertising, as well as the increasing adoption of mobile devices and internet connectivity. With the right strategies and investments, businesses in Philippines can leverage web push advertising to effectively engage with customers and drive business growth.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.