Web Push Advertising - Vietnam

  • Vietnam
  • Ad spending in the Web Push Advertising market in Vietnam is forecasted to reach US$7.96m in 2024.
  • The sector is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 3.84%, leading to an estimated market volume of US$9.61m by 2029.
  • When compared globally, the United States will contribute the most to ad spending, with US$1,206.00m in 2024.
  • The average ad spending per internet user in the Web Push Advertising market is projected to be US$0.09 in 2024.
  • Vietnam's growing digital landscape is embracing Web Push Advertising, with companies leveraging its effectiveness to reach a tech-savvy population.

Key regions: China, Australia, Germany, United Kingdom, France

Region comparison

Analyst Opinion

The Web Push Advertising market in Vietnam has been experiencing significant growth in recent years.

Customer preferences:
Vietnamese customers are increasingly turning to the internet for their advertising needs. With the rise of smartphones and affordable data plans, more and more people have access to the internet, making it a prime platform for advertisers to reach their target audience. Web push advertising offers a convenient and non-intrusive way for businesses to engage with customers, as it allows them to send notifications directly to users' devices, even when they are not actively browsing the internet. This personalized approach is appealing to Vietnamese consumers who value convenience and prefer to receive targeted messages.

Trends in the market:
One of the key trends in the Web Push Advertising market in Vietnam is the growing adoption of e-commerce. As more businesses move their operations online, they are looking for effective ways to promote their products and services to a wider audience. Web push advertising provides a cost-effective solution for reaching potential customers and driving traffic to e-commerce websites. Additionally, the rise of social media platforms in Vietnam has created new opportunities for web push advertising. Businesses can leverage these platforms to target specific demographics and engage with users through push notifications. Another trend in the market is the increasing use of mobile devices. Vietnam has one of the highest smartphone penetration rates in Southeast Asia, with a large portion of the population accessing the internet primarily through their mobile devices. This shift towards mobile usage has created a demand for mobile-friendly advertising formats, such as web push notifications. Advertisers are recognizing the potential of reaching customers on their mobile devices and are investing in web push advertising to capitalize on this trend.

Local special circumstances:
Vietnam has a young and tech-savvy population, which contributes to the growth of the Web Push Advertising market. The country has a high internet penetration rate, with a large portion of the population actively using social media and engaging with online content. This creates a favorable environment for web push advertising, as businesses can easily reach their target audience through digital channels.

Underlying macroeconomic factors:
Vietnam's economy has been growing steadily in recent years, with a strong focus on technology and innovation. This has led to increased investment in the digital advertising industry, including web push advertising. As businesses strive to stay competitive in the digital landscape, they are allocating more resources towards online advertising strategies, including web push notifications. In conclusion, the Web Push Advertising market in Vietnam is experiencing growth due to customer preferences for personalized and targeted advertising, the increasing adoption of e-commerce and mobile devices, as well as favorable local circumstances and underlying macroeconomic factors. As businesses continue to recognize the value of web push advertising, the market is expected to further expand in the coming years.


Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.


  • Ad Spending
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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