Market Insights Advertising & Media Advertising

Influencer Advertising - Finland

Finland

In Finland, the ad spending within the Influencer Advertising market is forecasted to reach US$39.32m by 2024.
The market is anticipated to experience a 8.02% annual growth rate (CAGR 2024-2029), leading to a projected market volume of US$57.83m by 2029.
The average ad spending per internet user in the Influencer Advertising market is expected to be US$7.79 in 2024.
When compared globally, China is projected to lead in ad spending, reaching US$19,160.00m in 2024.
In Finland, Influencer Advertising is increasingly leveraging the country's high digital penetration rates to reach niche audiences effectively.

Key regions: France, China, United Kingdom, United States, India

Market

Region

Region comparison

Currency

Analyst Opinion

The Influencer Advertising market in Finland is experiencing significant growth and development.

Customer preferences: In Finland, customers have shown a strong preference for influencer advertising as a means of discovering new products and services. Influencers are seen as trustworthy and relatable figures, and their recommendations carry a lot of weight with consumers. Additionally, Finnish customers appreciate the authenticity that influencers bring to their content, as they often showcase real-life experiences and provide honest reviews. This has led to an increase in the demand for influencer advertising in the country.

Trends in the market: One of the key trends in the Influencer Advertising market in Finland is the rise of micro-influencers. These are individuals with smaller but highly engaged followings, typically within a specific niche. Finnish brands have recognized the value of working with micro-influencers, as they are able to reach a highly targeted audience and generate more meaningful interactions. This trend has led to a shift towards more personalized and niche-focused influencer campaigns in Finland. Another trend in the market is the growing use of video content. Finnish consumers have shown a preference for video-based content, and influencers have adapted by creating more video content to engage their audience. This has led to an increase in collaborations between brands and influencers on platforms such as YouTube and Instagram Stories, where video content is highly popular. Brands are leveraging the power of video to showcase their products and services in a more dynamic and engaging way.

Local special circumstances: Finland has a highly digital-savvy population, with a high internet penetration rate and a strong social media presence. This has created a favorable environment for influencer advertising to thrive. Finnish consumers are active on social media platforms and are receptive to influencer recommendations. Additionally, Finland has a strong culture of trust and authenticity, which aligns well with the values of influencer advertising.

Underlying macroeconomic factors: The growth of the Influencer Advertising market in Finland can also be attributed to the overall growth of the digital advertising industry in the country. As more brands allocate their marketing budgets to digital channels, influencer advertising has emerged as a cost-effective and impactful strategy. Additionally, the rise of e-commerce in Finland has created new opportunities for influencer advertising, as influencers can drive traffic and sales to online stores. In conclusion, the Influencer Advertising market in Finland is experiencing growth and development due to customer preferences for authenticity and trust, the rise of micro-influencers and video content, the digital-savvy population, and the overall growth of the digital advertising industry. These factors have created a favorable environment for influencer advertising to thrive in Finland.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on influencer advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising fees paid directly to influencers to post sponsored content.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from independent databases, influencer marketing platforms, and third-party reports to analyze and estimate global influencer advertising spending. We start by researching on the average cost per content post on each social media platform, the number of influencers available on advertising platforms (breakdown by tier: nano, micro, macro, and mega), and the average number of posts per year. Then we estimate the market size for each country individually. We use relevant key market indicators and data from country-specific industry associations, such as GDP, social media users, and digital consumer spending. Lastly, we benchmark key countries or regions (global, United States, China, etc.) with external sources.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.