Market Insights Advertising & Media Advertising Out-of-Home Advertising

Digital Out-of-Home Advertising - Finland

Finland

Ad spending in the Digital Out-of-Home Advertising market in Finland is forecasted to reach US$41.91m in 2024.
The sector is expected to experience an annual growth rate (CAGR 2024-2029) of 4.08%, leading to a projected market volume of US$51.18m by 2029.
With a projected market volume of US$5,277.00m in 2024, the majority of ad spending will be concentrated United States.
The average ad spending per capita in the Digital Out-of-Home Advertising market is estimated to be US$7.55 in 2024.
Finland's Digital Out-of-Home Advertising market is embracing interactive technologies to engage consumers in innovative ways, enhancing brand visibility and consumer engagement.

Key regions: Europe, United States, United Kingdom, Germany, India

Market

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Currency

Analyst Opinion

The Digital Out-of-Home Advertising market in Finland is experiencing significant growth due to changing customer preferences and the increasing adoption of digital technologies.

Customer preferences: In Finland, customers are increasingly seeking personalized and interactive advertising experiences. They are more likely to engage with advertisements that are relevant to their interests and preferences. Digital Out-of-Home Advertising offers the opportunity to deliver targeted and dynamic content, which resonates well with the tech-savvy Finnish population. Additionally, customers appreciate the convenience and accessibility of digital screens, allowing them to interact with advertisements in real-time.

Trends in the market: One of the major trends in the Digital Out-of-Home Advertising market in Finland is the integration of data analytics and automation. Advertisers are leveraging advanced technologies to collect and analyze data, enabling them to deliver more targeted and effective campaigns. This trend is driven by the increasing availability of data and the need for advertisers to optimize their advertising spend. By using data analytics, advertisers can identify the most effective locations, times, and content for their campaigns, resulting in higher engagement and ROI. Another trend in the market is the use of digital signage in public transportation. Finland has a well-developed public transportation network, and digital screens are being installed in buses, trains, and subway stations. This allows advertisers to reach a large and captive audience during their daily commutes. Digital signage in public transportation also provides opportunities for real-time updates and interactive content, enhancing the overall advertising experience.

Local special circumstances: Finland has a high level of digital literacy and internet penetration, making it an ideal market for Digital Out-of-Home Advertising. The country has a strong technology infrastructure and a culture that embraces innovation. Finnish consumers are accustomed to interacting with digital screens and are receptive to digital advertising. This favorable environment has contributed to the rapid growth of the Digital Out-of-Home Advertising market in Finland.

Underlying macroeconomic factors: The strong economy and stable political environment in Finland have created a favorable business environment for the Digital Out-of-Home Advertising market. Advertisers have the confidence to invest in digital advertising campaigns, knowing that they can reach a large and engaged audience. Additionally, Finland's high standard of living and disposable income levels make it an attractive market for advertisers looking to promote their products and services. In conclusion, the Digital Out-of-Home Advertising market in Finland is growing due to changing customer preferences, the adoption of digital technologies, and the favorable business environment. Advertisers are leveraging data analytics and automation to deliver targeted and effective campaigns, while the integration of digital signage in public transportation provides opportunities for reaching a captive audience. With a high level of digital literacy and a strong economy, Finland presents a promising market for Digital Out-of-Home Advertising.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.