Market Insights Advertising & Media Advertising

Print Advertising - Mexico

Mexico

Ad spending in the Print Advertising market in Mexico is forecasted to reach US$256.80m in 2024.
The largest market is Newspaper Advertising, with a market volume of US$224.40m in 2024.
When compared globally, the United States is expected to lead in ad spending, reaching US$10.36bn in 2024.
The Print Advertising market in Mexico is projected to have around 56.32m users readers by 2029.
The average ad spending per reader in the Newspaper Advertising market is estimated to be US$10.98 in 2024.
In Mexico, Print Advertising remains a prominent choice for companies seeking to reach a diverse audience with traditional marketing strategies.

Key regions: United Kingdom, China, Germany, Japan, United States

Market

Region

Region comparison

Currency

Analyst Opinion

The Print Advertising market in Mexico has been experiencing significant growth in recent years.

Customer preferences: Mexican consumers have shown a strong preference for print advertising, despite the rise of digital media. Many people still rely on newspapers and magazines as their primary source of news and information. Additionally, print advertising offers a tangible and trustworthy experience for consumers, allowing them to physically interact with the advertisements.

Trends in the market: One of the key trends in the Mexican print advertising market is the increasing use of targeted advertising. Advertisers are becoming more focused on reaching specific demographics and tailoring their messages accordingly. This trend is driven by advancements in data analytics and segmentation techniques, allowing advertisers to better understand their target audience and create more personalized campaigns. Another trend in the market is the integration of print and digital advertising. Advertisers are recognizing the benefits of combining both mediums to reach a wider audience. For example, print ads may include QR codes or website links that direct consumers to online content, allowing for a more interactive and engaging experience.

Local special circumstances: Mexico has a large and diverse population, with varying levels of internet access and digital literacy. This has contributed to the continued popularity of print advertising, as it remains accessible to a wide range of consumers. Additionally, cultural factors play a role in the preference for print media. Many Mexicans enjoy the tactile experience of reading a physical newspaper or magazine, and print advertising aligns with this preference.

Underlying macroeconomic factors: Mexico's growing economy has also contributed to the development of the print advertising market. As the country's middle class expands, more consumers have disposable income to spend on goods and services. This has attracted advertisers who see an opportunity to reach a larger consumer base through print advertising. Furthermore, the print advertising market in Mexico has benefited from the country's strong ties to the United States. Many multinational companies have a presence in Mexico and utilize print advertising to target both Mexican and American consumers. This cross-border advertising has helped fuel the growth of the print advertising market in Mexico. In conclusion, the Print Advertising market in Mexico is experiencing growth due to customer preferences for print media, the integration of print and digital advertising, local special circumstances such as internet access and cultural factors, and underlying macroeconomic factors such as a growing economy and cross-border advertising opportunities.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on print advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in physical print editions (newspapers and magazines).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.