Print Advertising - United States

Ad spending in the Print Advertising segment is projected to reach US$11.34bn in 2023.
The largest segment is Magazine Advertising with a market volume of US$5.83bn in 2023.
In global comparison, most ad spending will be generated in the United States (US$11.34bn in 2023).
In the Print Advertising segment, the number of readers is expected to amount to 51.38m users by 2027.
The average ad spending per reader in the Newspaper Advertising segment is projected to amount to US$97.48 in 2023.
In the year 2021 a share of 42.0% of users is in the high income group.
In the year 2021 a share of 24.4% of users is 35-44 years old.
In the year 2021 a share of 50.3% of users is female.