Print Advertising - United States

  • United States
  • Ad spending in the Print Advertising segment is projected to reach US$11.34bn in 2023.
  • The largest segment is Magazine Advertising with a market volume of US$5.83bn in 2023.
  • In global comparison, most ad spending will be generated in the United States (US$11.34bn in 2023).
  • In the Print Advertising segment, the number of readers is expected to amount to 51.38m users by 2027.
  • The average ad spending per reader in the Newspaper Advertising segment is projected to amount to US$97.48 in 2023.
  • In the year 2021 a share of 42.0% of users is in the high income group.
  • In the year 2021 a share of 24.4% of users is 35-44 years old.
  • In the year 2021 a share of 50.3% of users is female.
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