Social Media Advertising

  • Finland
  • Ad spending in the Social Media Advertising segment is projected to reach €213m in 2022.
  • Ad spending is expected to show an annual growth rate (CAGR 2022-2026) of 7.54%, resulting in a projected market volume of €285m by 2026.
  • In global comparison, most ad spending will be generated in the United States (€51,029m in 2022).
  • In the Social Media Advertising segment, 66% of total ad spending will be generated through mobile in 2026.
  • In the Social Media Advertising segment, the number of users is expected to amount to 5.3m users by 2026.
  • The market share of Meta Platforms, Inc. amounts to an estimated 95% of the Social Media Advertising segment and the selected region in 2021.
  • In the year 2021 a share of 33.4% of users is in the high income group.
  • In the year 2021 a share of 23.0% of users is 25-34 years old.
 
 
 
 
 
 
 
 
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