Key regions: United Kingdom, Australia, Japan, Germany, India
The Digital Video Advertising market in Americas is witnessing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Americas are shifting towards consuming digital video content. With the increasing availability of high-speed internet and the widespread adoption of smartphones and other digital devices, consumers are now accessing video content on various platforms such as social media, streaming services, and websites. This shift in preferences has created a huge demand for digital video advertising as companies aim to reach their target audience through these channels. Trends in the market indicate that programmatic advertising is becoming increasingly popular in the Americas. Programmatic advertising allows advertisers to automate the buying and selling of ad space in real-time, enabling them to target specific audiences and optimize their ad campaigns. This trend is driven by the need for more efficient and effective advertising strategies, as well as the availability of advanced data analytics tools that enable advertisers to analyze consumer behavior and target their ads accordingly. Another trend in the market is the rise of mobile video advertising. With the increasing use of smartphones and tablets, consumers are spending more time watching videos on their mobile devices. Advertisers are capitalizing on this trend by creating mobile-friendly video ads that are specifically designed to be viewed on smaller screens. This trend is further fueled by the popularity of social media platforms, where users often engage with video content on their mobile devices. Local special circumstances also play a role in the development of the Digital Video Advertising market in the Americas. For example, in countries like Brazil and Mexico, where traditional media channels have limited reach in certain regions, digital video advertising provides a cost-effective and efficient way for companies to reach their target audience. Additionally, the Americas have a diverse population with different languages and cultures, which presents both challenges and opportunities for advertisers to create targeted and localized video ads. Underlying macroeconomic factors such as economic growth and technological advancements also contribute to the development of the Digital Video Advertising market in the Americas. As economies in the region continue to grow, companies are investing more in advertising to capitalize on the expanding consumer base. Furthermore, advancements in technology, such as faster internet speeds and improved video streaming capabilities, have made it easier for consumers to access and engage with digital video content, driving the demand for video advertising. In conclusion, the Digital Video Advertising market in the Americas is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers increasingly consume digital video content and advertisers adopt programmatic and mobile video advertising strategies, the market is expected to continue its upward trajectory in the coming years.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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