Market Insights Advertising & Media Advertising TV & Video Advertising

Digital Video Advertising - Brazil

Brazil

Ad spending in the Digital Video Advertising market in Brazil is forecasted to reach US$2.29bn in 2024.
The expected annual growth rate (CAGR 2024-2029) is 4.84%, leading to a projected market volume of US$2.90bn by 2029.
With a projected market volume of US$84,610.00m in 2024, the majority of revenue will be generated the United States.
In Brazil's Digital Video Advertising market, 82.70% of total ad spending will be generated through mobile in 2029.
The average ad spending per internet user in the Brazilian Digital Video Advertising market is projected to be US$12.41 in 2024.
Connected TV ad spending in Brazil's Digital Video Advertising market is expected to reach US$347.20m in 2024.
Connected TV is anticipated to have an annual growth rate (CAGR 2024-2029) of 3.17%, resulting in a projected market volume of US$405.90m by 2029.
Ad spending on short-form videos in Brazil's Digital Video Advertising market is projected to reach US$995.40m in 2024.
The ad spending on short-form videos is forecasted to show an annual growth rate (CAGR 2024-2029) of 9.86%, leading to a projected market volume of US$1,593.00m by 2029.
Brazil's Digital Video Advertising market is booming, with a surge in programmatic ad buying and targeted ad strategies leading the way.

Key regions: United Kingdom, Australia, Japan, Germany, India

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Analyst Opinion

The Digital Video Advertising market in Brazil has been experiencing significant growth in recent years, driven by customer preferences for online video content, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Brazil have shifted towards consuming video content online, leading to an increased demand for digital video advertising. Brazilians are spending more time on digital platforms, particularly on social media and video streaming websites. This shift in behavior can be attributed to the increasing availability of high-speed internet connections and the growing popularity of smartphones and other mobile devices. As a result, advertisers are recognizing the value of reaching consumers through digital video advertising to effectively engage with their target audience. Trends in the market further support the growth of digital video advertising in Brazil. Advertisers are increasingly allocating their budgets towards digital channels, recognizing the effectiveness of video ads in capturing consumer attention. The use of programmatic advertising, which uses automated technology to buy and sell ad inventory, is also on the rise. This allows advertisers to target specific audiences and optimize their campaigns in real-time, resulting in more efficient and effective advertising. Local special circumstances in Brazil contribute to the development of the digital video advertising market. Brazil has a large and diverse population, making it an attractive market for advertisers looking to reach a wide range of consumers. Additionally, the country has a vibrant creative industry, producing high-quality video content that attracts viewers both domestically and internationally. This creates opportunities for advertisers to leverage local talent and content to create engaging video ads that resonate with Brazilian consumers. Underlying macroeconomic factors also play a role in the growth of the digital video advertising market in Brazil. Despite facing economic challenges in recent years, Brazil has a sizable middle class with increasing purchasing power. This provides advertisers with a large consumer base to target and a growing market for their products and services. Additionally, Brazil has a strong media and entertainment industry, which contributes to the overall growth of the digital video advertising market. In conclusion, the Digital Video Advertising market in Brazil is developing due to customer preferences for online video content, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards consuming video content online, the increasing use of programmatic advertising, the presence of a vibrant creative industry, and the sizeable middle class with increasing purchasing power all contribute to the growth of the market. As digital platforms continue to evolve and consumer behavior shifts, the digital video advertising market in Brazil is expected to continue its upward trajectory.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.