AR Hardware - Australia & Oceania

  • Australia & Oceania
  • The AR Hardware market in Australia & Oceania is projected to reach a revenue of US$240.2m in 2024.
  • It is expected to experience a steady annual growth rate (CAGR 2024-2028) of 15.04%, leading to a projected market volume of US$420.7m by 2028.
  • The United States is the primary revenue generator in this market segment, with a projected market volume of US$2,261.0m in 2024.
  • In terms of user base, the number of AR Hardware market users is expected to reach 4.8m users by 2028.
  • The user penetration rate is anticipated to be 5.6% in 2024 and is projected to increase to 14.6% by 2028.
  • Furthermore, the average revenue per user (ARPU) is expected to be US$135.1 .
  • The AR hardware market in Australia & Oceania is experiencing a surge in demand due to the region's growing interest in immersive technology.
Region comparison

Analyst Opinion

The AR Hardware market in Australia & Oceania has been experiencing significant growth in recent years. Customer preferences in the region have played a key role in driving this growth.

Consumers in Australia & Oceania have shown a strong interest in adopting new technologies and are often early adopters of innovative products. The demand for AR Hardware has been fueled by the desire for immersive experiences and the ability to interact with digital content in the physical world. Additionally, the increasing popularity of AR gaming and entertainment applications has also contributed to the growth of the market.

Trends in the market indicate that AR Hardware is becoming more accessible and affordable for consumers in Australia & Oceania. The availability of a wide range of AR devices, such as smart glasses, headsets, and handheld devices, has provided consumers with options to choose from based on their preferences and budget. This has led to increased adoption of AR Hardware across various industries, including gaming, healthcare, education, and retail.

Local special circumstances have also played a role in the development of the AR Hardware market in Australia & Oceania. The region is known for its strong focus on innovation and technology, with several startups and research institutions actively working on AR-related projects. This has created a favorable environment for the development and adoption of AR Hardware.

Underlying macroeconomic factors, such as the growing economy and increasing disposable income, have also contributed to the growth of the AR Hardware market in Australia & Oceania. As the economy continues to expand, consumers have more purchasing power and are willing to invest in new technologies, including AR Hardware. Additionally, the region's strong tourism industry has also created opportunities for AR Hardware providers to cater to the needs of tourists and enhance their travel experiences.

In conclusion, the AR Hardware market in Australia & Oceania is experiencing significant growth due to customer preferences for immersive experiences, the availability of affordable AR devices, local special circumstances promoting innovation, and underlying macroeconomic factors. As the market continues to develop, it is expected that the demand for AR Hardware will further increase, leading to more advancements and opportunities in the region.


Data coverage:

The data encompasses B2C enterprises. Figures are based on AR hardware revenue, which includes digital spending on hardware (headsets and glasses) that enables consumers to experience augmented reality.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).


  • Revenue
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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