AR & VR - Lithuania

Lithuania

In 2024, the projected revenue in the AR & VR market in Lithuania is expected to reach US$19.7m.
This projection anticipates an annual growth rate (CAGR 2024-2029) of 9.80%, resulting in a projected market volume of US$31.4m by 2029.
Among the various segments, AR Software holds the largest market share with a volume of US$5.7m in 2024.
The United States leads in revenue generation with a projected market volume of US$10,900.0m in 2024.
Looking ahead, the number of AR & VR market users is expected to reach 1,356.0k users by 2029, with a user penetration rate of 50.5% in 2024, projected to increase to 52.6% by 2029.
The average revenue per user (ARPU) is expected to amount to US$14.5.
It is important to note that the revenue values mentioned here only account for B2C revenues.
Therefore, the displayed market share of B2C represents 0.00 of the total market (B2C & B2B).
Lithuania's AR & VR market is rapidly growing, fueled by the country's strong tech ecosystem and government support for innovation.

Definition:

Augmented reality (AR) and virtual reality (VR) make it possible to combine the real and virtual worlds. AR is generally accessed via mobile phones and primarily relies on lenses. AR effects can be created by using lenses in social media apps, for example. AR is also used for displaying digital 3D objects in our surroundings, e.g., in gaming or eCommerce apps. Meanwhile, VR technology allows users to dive into the virtual world, and, unlike AR technology, it requires a headset device which enables the creation of virtual worlds.

Structure:

The AR & VR market consists of six different markets: AR Advertising, AR Hardware, AR Software, VR Advertising, VR Hardware, and VR Software. AR Advertising covers mobile advertising that is displayed in the most prominent social media apps. AR Hardware comprises AR headsets and glasses. AR Software is divided into three different application types, namely social media, gaming, and eCommerce applications, which can be accessed via the most prominent app stores. VR Advertising covers in-game advertising as well as advertising in VR videos. VR Hardware comprises both tethered head-mounted displays (HMDs) and stand-alone HMD headsets. Lastly, VR Software covers VR games and VR videos, which require headsets.

Additional information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through in-app purchases, advertising spending, and consumer spending on apps, games, and hardware such as headsets or glasses. Sales channel data shows both online and offline revenues, which include VAT. The market only displays B2C revenues and users for the above-mentioned markets and markets; B2B and B2G revenues are not included. Additional definitions for each market can be found on the respective market pages.
Market numbers for VR headsets are also featured in the Consumer Market Insights, namely in the Gaming Equipment market of the Consumer Electronics market. Unlike the VR Hardware market in the Advertising & Media Outlook, the Gaming Equipment market also covers smartphone VR devices.
Key players in the market include companies such as Meta (Oculus VR), Microsoft (HoloLens), Snap Inc. with different lenses, and Nvidia, which offers computing hardware components.
For more information on the data displayed, use the info button right next to the boxes.

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Analyst Opinion

The AR & VR market in Lithuania is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Lithuania are shifting towards immersive and interactive experiences, which is fueling the demand for AR & VR technologies.

Consumers are increasingly seeking innovative ways to engage with content, whether it be in entertainment, gaming, or education. The ability to explore virtual worlds and interact with digital objects in real-time is highly appealing to Lithuanian consumers, driving the adoption of AR & VR technologies. Trends in the market indicate that the AR & VR industry in Lithuania is expanding rapidly.

There has been a surge in the development of AR & VR applications and content, catering to various sectors such as tourism, real estate, healthcare, and retail. This growth is fueled by advancements in technology, making AR & VR more accessible and affordable. Additionally, there is a growing ecosystem of startups and tech companies in Lithuania that are focusing on AR & VR, further contributing to the market's expansion.

Local special circumstances also play a role in the development of the AR & VR market in Lithuania. The country has a highly skilled workforce in the technology sector, with a strong emphasis on innovation and entrepreneurship. This has created a favorable environment for the growth of AR & VR startups and the establishment of research and development centers.

Furthermore, Lithuania's strategic location within the European Union provides access to a large market and favorable business conditions, attracting foreign investments in the AR & VR sector. Underlying macroeconomic factors contribute to the development of the AR & VR market in Lithuania. The country has a stable economy and a high level of digital infrastructure, providing a solid foundation for the adoption of AR & VR technologies.

Additionally, government initiatives and policies support the growth of the technology sector, including AR & VR. This includes funding programs, tax incentives, and partnerships with industry stakeholders, which encourage innovation and investment in the AR & VR market. In conclusion, the AR & VR market in Lithuania is experiencing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

The demand for immersive and interactive experiences, coupled with advancements in technology and a favorable business environment, are driving the expansion of the AR & VR industry in Lithuania.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the AR & VR market. AR and VR enable consumers to experience a new dimension, using either a headset or installed units, as they combine the real and virtual worlds. Consumer revenue figures refer to revenues relating to AR hardware, AR software, VR hardware, VR software, and spending on AR and VR advertising. Both digital and non-digital revenues are included.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports. In addition, we use relevant key market indicators and data from country-specific associations, such as consumer spending, internet penetration, 4G coverage, and historical developments. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The market is updated twice a year in case market dynamics change. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).