Market Insights Advertising & Media AR & VR

VR Advertising - Brazil

Brazil

The VR Advertising market in Brazil is projected to reach a revenue of US$3.8m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 1.48%, resulting in a projected market volume of US$4.1m by 2029.
In 2024, in Brazil is expected to generate a significant revenue of US$47.4m in this market segment.
Despite the growing interest in VR advertising in Brazil, the lack of widespread access to VR technology hinders its widespread adoption in the country.

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Analyst Opinion

The VR Advertising market in Brazil is experiencing significant growth and development.

Customer preferences: Customers in Brazil are increasingly embracing virtual reality technology, creating a favorable environment for the growth of the VR Advertising market. Virtual reality offers a unique and immersive advertising experience that captures the attention of consumers and allows for more interactive and engaging campaigns. With the rise of social media and online platforms, customers are seeking innovative and captivating content, and virtual reality advertising provides just that.

Trends in the market: One of the key trends in the VR Advertising market in Brazil is the integration of virtual reality with e-commerce. Companies are leveraging virtual reality technology to create virtual stores and shopping experiences, allowing customers to explore products and make purchases in a virtual environment. This trend is driven by the increasing popularity of online shopping and the desire for more interactive and personalized experiences. Virtual reality advertising is also being used in the entertainment industry, with companies creating virtual reality trailers and experiences to promote movies, TV shows, and music. This trend is driven by the growing demand for immersive and engaging content.

Local special circumstances: Brazil is known for its vibrant and diverse culture, and this is reflected in the VR Advertising market. Companies are creating virtual reality experiences that showcase the country's rich cultural heritage, such as virtual tours of historical sites, museums, and festivals. This local touch adds a unique element to virtual reality advertising campaigns in Brazil and appeals to both domestic and international audiences.

Underlying macroeconomic factors: The growth of the VR Advertising market in Brazil is also influenced by underlying macroeconomic factors. Brazil is the largest economy in Latin America and has a growing middle class, which has increased consumer spending power. This has led to a greater demand for innovative and immersive advertising experiences, such as virtual reality. Additionally, Brazil has a large and active tech-savvy population, which has embraced virtual reality technology and is driving the adoption of virtual reality advertising. In conclusion, the VR Advertising market in Brazil is experiencing significant growth and development, driven by customer preferences for immersive and engaging advertising experiences, trends such as the integration of virtual reality with e-commerce, and local special circumstances that showcase the country's vibrant culture. These factors, combined with underlying macroeconomic factors such as increased consumer spending power and a tech-savvy population, are contributing to the growth of the VR Advertising market in Brazil.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on VR advertising revenue, which includes advertising that is integrated into the virtual world within video games and videos.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).