Digital Music - China

  • China
  • Revenue in the Digital Music market market in China is forecasted to reach US$4.66bn in 2024.
  • The market is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 5.01%, leading to a projected market volume of US$5.95bn by 2029.
  • The dominant market in this market is Music Streaming, with a market volume of US$3.59bn in 2024.
  • When compared globally, the in the United States will generate the highest revenue, amounting to US$19,080.00m in 2024.
  • By 2029, the number of users in the Digital Music market market in China is expected to reach 732.7m users.
  • User penetration is projected to be 45.1% in 2024 and is forecasted to increase to 51.4% by 2029.
  • China's digital music market is booming as streaming services gain popularity among its tech-savvy population, driving significant investment in the sector.

Key regions: Germany, China, Europe, Japan, India

Region comparison

Analyst Opinion

The Digital Music market in China has seen significant growth in recent years, driven by changing customer preferences, technological advancements, and local special circumstances. Customer preferences in the Chinese market have shifted towards digital music consumption, with an increasing number of consumers opting for streaming services and online platforms.

This can be attributed to the convenience and accessibility offered by digital music platforms, allowing users to access a wide variety of music anytime and anywhere. Moreover, the younger generation in China, known for their tech-savviness, has embraced digital music as a preferred mode of entertainment. Trends in the market indicate a shift from physical music formats, such as CDs, towards digital music downloads and streaming services.

This can be attributed to the proliferation of smartphones and high-speed internet connectivity in China. With the increasing penetration of smartphones, consumers are now able to access and download music directly to their devices, eliminating the need for physical copies. Streaming services have also gained popularity, offering users a vast library of music to choose from without the need for storage space.

Local special circumstances in China have also played a significant role in the development of the Digital Music market. China has a large population, with a growing middle class that has more disposable income to spend on entertainment. This has created a favorable market for digital music providers, who can tap into this large consumer base.

Additionally, the Chinese government has been supportive of the digital music industry, implementing policies and regulations to promote its growth. This includes the crackdown on piracy and copyright infringement, which has created a more favorable environment for legitimate digital music platforms to thrive. Underlying macroeconomic factors have also contributed to the growth of the Digital Music market in China.

The country's rapid economic development has led to an increase in disposable income, allowing consumers to spend more on entertainment and leisure activities. Moreover, the rise of digital technology and internet connectivity has created a conducive environment for the digital music industry to flourish. These macroeconomic factors, combined with changing customer preferences and local special circumstances, have propelled the growth of the Digital Music market in China.

In conclusion, the Digital Music market in China has experienced significant growth due to changing customer preferences, technological advancements, and local special circumstances. The shift towards digital music consumption, the rise of streaming services, and the support from the Chinese government have all contributed to the development of this market. With a large population and a growing middle class, China presents a lucrative opportunity for digital music providers to capitalize on.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Demographics
  • Media Usage
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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