Key regions: Asia, United Kingdom, United States, South Korea, Germany
The TV & Video market in Austria has experienced significant growth in recent years, driven by changing customer preferences and advancements in technology. Customer preferences in Austria have shifted towards streaming services and on-demand content, as consumers seek greater flexibility and convenience in their viewing habits.
This trend is in line with the global market, as more and more consumers are opting for streaming services over traditional cable and satellite TV. The rise of streaming platforms such as Netflix and Amazon Prime Video has provided Austrian consumers with a wide range of content options, including popular TV shows, movies, and original programming. Additionally, the increasing availability of smart TVs and streaming devices has made it easier for consumers to access these services and enjoy high-quality video content on their own terms.
In addition to streaming services, there has been a growing demand for high-definition (HD) and ultra-high-definition (UHD) content in Austria. This can be attributed to the increasing affordability of HD and UHD TVs, as well as the improved internet infrastructure in the country. As a result, more consumers are investing in these advanced TV technologies to enhance their viewing experience.
This trend is also reflected in the global market, as HD and UHD content becomes more widely available and accessible to consumers. Local special circumstances in Austria have also contributed to the development of the TV & Video market. The country has a strong broadcasting tradition, with a number of public and commercial TV channels offering a wide range of programming.
This has created a competitive market environment, with broadcasters vying for viewership and advertising revenue. In response to the changing landscape, many traditional TV channels have launched their own streaming platforms or partnered with existing streaming services to reach a wider audience. Underlying macroeconomic factors have also played a role in the growth of the TV & Video market in Austria.
The country has a stable economy and a high standard of living, which has enabled consumers to invest in premium TV and video services. Additionally, the government has made efforts to improve the digital infrastructure in the country, including the expansion of broadband internet access. This has facilitated the adoption of streaming services and the consumption of high-definition content.
Overall, the TV & Video market in Austria is evolving in line with global trends, with a shift towards streaming services, on-demand content, and high-definition viewing experiences. The combination of changing customer preferences, local special circumstances, and underlying macroeconomic factors has created a favorable environment for the growth of the market in Austria.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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