Metaverse - Germany

  • Germany
  • The projected value in the Metaverse market for Germany is expected to reach US$2.9bn in 2024.
  • This value is projected to show an annual growth rate (CAGR 2024-2030) of 37.97%, resulting in a projected market volume of US$19.7bn by 2030.
  • Germany is expected to generate a market volume of US$23.0bn in 2024, making it one of the largest contributors to the Metaverse market.
  • In terms of user base, the number of users in the German Metaverse market is projected to amount to 31.4m users by 2030.
  • The user penetration rate is expected to be 13.4% in 2024 and is projected to increase to 37.9% by 2030.
  • This indicates a growing interest and adoption of the Metaverse market among German users.
  • Furthermore, the average value per user (ARPU) in the German Metaverse market is expected to amount to US$254.5.
  • This demonstrates the potential for monetization and revenue generation within the German Metaverse market.
  • Germany is emerging as a major player in the Metaverse market, with a thriving ecosystem of virtual reality startups and a strong focus on immersive experiences.
Region comparison

Analyst Opinion

The Metaverse market in Germany is experiencing significant growth and development as more consumers embrace virtual reality and augmented reality technologies. Customer preferences in the Metaverse market in Germany are shifting towards immersive and interactive experiences.

Consumers are increasingly seeking out virtual reality and augmented reality applications that allow them to explore new worlds, connect with others, and engage in virtual activities. This preference for immersive experiences is driving the demand for Metaverse platforms and content in Germany. One trend in the Metaverse market in Germany is the rise of virtual events and social gatherings.

With the COVID-19 pandemic limiting in-person interactions, virtual events have become a popular alternative for conferences, concerts, and social gatherings. Virtual reality and augmented reality technologies enable participants to engage with each other and the environment in a more realistic and interactive way, creating a sense of presence and connection. Another trend in the market is the integration of Metaverse technologies into various industries.

Companies in Germany are recognizing the potential of virtual reality and augmented reality for enhancing customer experiences, improving training and education, and streamlining business operations. Industries such as real estate, retail, healthcare, and entertainment are adopting Metaverse technologies to create innovative solutions and engage with their target audiences. Local special circumstances in Germany are contributing to the growth of the Metaverse market.

Germany has a strong technology infrastructure and a highly skilled workforce, which supports the development and adoption of Metaverse technologies. The country also has a vibrant startup ecosystem and a culture of innovation, attracting entrepreneurs and investors to the Metaverse market. Underlying macroeconomic factors in Germany are also driving the development of the Metaverse market.

The German economy is one of the largest in Europe and has a high level of disposable income. This economic stability and purchasing power enable consumers to invest in virtual reality and augmented reality devices and content. Additionally, the German government has been supportive of digital innovation and has implemented policies to promote the growth of the technology sector, including the Metaverse market.

In conclusion, the Metaverse market in Germany is experiencing growth and development due to customer preferences for immersive experiences, the rise of virtual events and social gatherings, the integration of Metaverse technologies into various industries, local special circumstances such as a strong technology infrastructure and a culture of innovation, and underlying macroeconomic factors including economic stability and government support. As the market continues to evolve, it is expected that the Metaverse will become an integral part of the German digital landscape.


Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.


  • Market Size
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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